About Us
Motherswork is a leading premium omni-channel retailer for mother and baby products in Asia. With over 25 years of experience, we are trusted by generations of parents for our carefully curated selection of over 300 premium international and local brands. Our mission is to support women through motherhood and beyond by offering high-quality products, expert guidance, and a seamless shopping experience, both online and offline.
Operating flagship stores in Singapore and China, we have expanded our footprint into Vietnam, Thailand, and Malaysia through both physical and digital channels. Our products are available via Motherswork retail stores, e-stores, department stores, and leading e-commerce platforms such as Lazada, Shopee, and Amazon.
Motherswork is part of The Parentinc, Southeast Asia's #1 Parenting Platform across Content, Community, and Commerce. Together with our sister brands, theAsianparent, which reaches over 30 million mothers monthly, and Mama's Choice, a fast-growing D2C brand offering safe, natural, and halal products. We are committed to helping parents raise healthy, happy families across the region.
www.motherswork.com.sg; www.motherswork.com.vn; www.theparentinc.com;
FB: mothersworksg and
IG: @motherswork@motherswork.vietnam @motherswork.thailand @motherswork_malaysia
Job Summary
As a Senior Marketing Associate - Livestream & Affiliates, you will be at the forefront of our digital growth. You will lead our Affiliate Marketing and Livestream initiatives across TikTok Shop and Shopee, driving revenue by bridging the gap between our curated brand portfolio and our community of parents. This role is responsible for scaling revenue through high-tier affiliate partnerships, engaging livestream sessions, and the continuous optimization of on-platform social commerce content.
Key Responsibilities
Affiliate Marketing
- Strategy & Growth: Plan, execute, and optimize affiliate marketing campaigns to grow revenue through the recruitment of Parent-Creators, strategic product sampling, and high-quality content seeding.
- Brand Alignment: Effectively integrate and align affiliate activities with motherswork's premium branding and commercial sales targets.
- Performance Monitoring: Monitor affiliate activity daily/weekly to identify high-performing creators, growth opportunities, and quick win viral trends.
- Relationship Management: Conduct regular check-ins with top-tier affiliates to align on campaign goals, share updates on new global brand launches, and optimize their conversion performance.
- Cross-functional Collaboration: Partner with the internal Branding, Performance, and E-commerce teams to provide affiliates with premium creative assets, detailed product briefings, and competitive incentives.
- Data Analytics: Track and analyze key metrics including CTR, GMV, conversion rates, and the quality of content generated for our brand partners.
Livestream Management
- Revenue Optimization: Develop and execute livestream strategies to drive continuous revenue growth across motherswork's official TikTok and Shopee channels.
- Host Management: Manage and schedule our roster of livestream hosts, ensuring all required broadcasting hours are fulfilled daily with high energy and professionalism.
- Conversion Tactics: Optimize livestream sessions through strategic product sequencing (storytelling), exclusive promotions, engagement tactics, and integrated ad spending.
- Operational Readiness: Coordinate with the E-commerce and Operations teams to ensure livestream readiness, including stock availability for featured brands, visual setups, and campaign-specific briefings.
- Quality Control: Evaluate livestream performance, provide coaching to hosts on product knowledge (baby gear, nursing, toys), and implement best practices to maintain a premium viewer experience.
Requirements
- Experience: 2 - 3 years of experience in Affiliate Marketing, Livestream Management, or Influencer Marketing, specifically for e-commerce or premium consumer brands.
- Platform Expertise: Hands-on experience with TikTok Shop and Shopee affiliate systems, creator management tools, and livestream back-end operations.
- Communication: Excellent relationship-building skills; ability to communicate effectively with high-profile creators and professional hosts.
- Analytical Skills: Strong analytical mindset with the ability to interpret performance data and translate insights into actionable sales strategies.
- Mindset: Highly organized, proactive, and comfortable working in a fast-paced, performance-driven retail environment.
- Language: Fluent in both English and Malay (written and spoken) to cater to our diverse Malaysian audience.
