Job Description
1. Press & Public Relations
- Develop and execute comprehensive Press & Public Relations plans to align with yearly PR strategies and objectives.
- Create compelling content and artwork to support PR efforts.
- Monitor media coverage and actively engage with the press and public to enhance brand reputation.
- Plan and set itineraries and schedules for PR activities.
2. Marketing & Promotions
- Plan and develop effective marketing promotional materials, and ensure their sufficiency and effectiveness in the Asia Pacific region.
3. Event execution
- Execute approved industry trade shows, product launches, workshops, and conferences via prepared schedules and checklists.
- Work closely with company counterparts to ensure seamless execution of all planned activities and arrangements.
4. Performance tracking
- Execute, track and prepare timely reports to measure public relation efforts & performance, customer satisfaction as well as relevant market trends and competitor information.
5. Vendor & Budget management
- Manage PR media and marketing vendor relationships, oversee day-to-day production, and ensure campaign budgets and set schedules are adhered to.
Job Requirements
- Bachelor's Degree in Communications, Journalism, Public Relations, Marketing or related fields.
- At least 3 years working experience in relevant fields especially in organizing tradeshows/conferences will be a definite advantage.
- Media editorial experience and/ or experience in handling press conferences will be an added advantage.
- Good oral and written communication skills in all 3 main local languages English, Mandarin and Bahasa Malaysia.
- Proficiency in Mandarin is essential as the role involves close collaboration with vendors and counterparts in China.
- Determined individual with decent multitasking ability is preferred.
