Company Description
Wastech Group is a leading company specializing in the production of specialty fertilizers and the design, supply, and installation of agriculture and landscape irrigation systems. Established in 1984, Wastech expanded its scope with the formation of Wastech Multigreen and Wastech Engineering, which focus on blended fertilizers and irrigation solutions respectively. With operations extending internationally, including Wastech Engineering International in Hong Kong, the group provides tailored solutions for agriculture applications such as open-field farming, greenhouses, and urban farming, as well as landscape applications like parks and recreational facilities. The 2020 merger of Wastech's subsidiaries reinforced its position as a comprehensive provider of fertilizer and irrigation engineering solutions for various applications.
Position Overview
We are seeking a proactive and results-driven Senior Executive, Marketing & Communications to support and execute the Group's integrated B2B marketing initiatives. This role plays a key part in strengthening brand positioning, driving digital presence, and supporting commercial growth across our fertiliser and irrigation business segments.
The ideal candidate is creative yet analytical, comfortable working in a fast-paced environment, and experienced in executing multi-channel marketing campaigns within a B2B or industrial setting.
Key Responsibilities
1. Marketing Strategy Execution
- Support the implementation of B2B marketing strategies aligned with corporate objectives.
- Execute integrated campaigns across digital, print, exhibitions, and trade channels.
- Coordinate product launches, promotional campaigns, and brand-building initiatives.
2. Digital Marketing
- Execute SEO strategies to enhance online visibility.
- Manage website content updates and optimisation.
- Monitor analytics and prepare performance reports (traffic, engagement, lead generation).
3. Social Media Management
- Develop and manage content calendar.
- Grow brand presence and engagement across platforms.
- Track KPIs including reach, engagement rate, and follower growth.
4. Design & Creative Production
- Ensure visual consistency in line with brand guidelines.
5. Corporate Communications
- Support internal communications and corporate announcements.
- Assist in preparing press releases, company updates, and partner communications.
- Coordinate with cross-functional teams including Sales, Agronomy, Operations, and Management.
7. Events & Exhibitions Support
- Assist in planning and executing trade exhibitions, workshops and corporate events.
- Coordinate marketing materials and on-site branding.
8. Ad-Hoc
- Handle time-sensitive tasks and management requests efficiently.
Qualifications & Requirements
- Bachelor's Degree in Marketing, Communications, Business or related discipline.
- 35 years of relevant experience in marketing & communications (B2B/industrial/agriculture experience is an advantage but not a must).
- Proficient in Microsoft Office.
- Proficiency in graphic design tools will be an added advantage (e.g., Canva, Adobe Illustrator, Photoshop).
- Experience in marketing analytics and reporting is preferred.
- Strong written and verbal communication skills in English (Mandarin is an advantage).
- Experience in exhibition or trade marketing is a plus.
Personal Attributes
- Creative with strong storytelling ability.
- Detail-oriented with strong brand awareness.
- Analytical mindset with results-driven approach.
- Able to manage multiple projects and meet tight deadlines.
- Independent, proactive, and a collaborative team player.
- Comfortable working in a fast-growing, performance-oriented environment.
Benefits:
- Flexible schedule
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
