Senior Marketing Executive B2B Software & Digital Marketing

Pixalink is looking for a hands-on Senior Marketing Executive with at least 3 years of B2B software marketing experience to generate qualified leads, implement marketing and branding strategies, and produce engaging digital content.

This is an individual contributor role with no people-management responsibilities. You will personally execute campaigns, create content, and improve marketing performance.

Your responsibilities will include:

* Lead generation: Plan and execute campaigns that attract relevant business prospects and generate enquiries, demo requests, and sales opportunities. Work with the sales team to review lead quality and improve conversion.

* Campaign configuration and optimisation: Set up and manage advertising campaigns, including targeting, budgets, placements, creatives, lead forms, tracking, and retargeting. Test different messages and visuals to improve results.

* Social media marketing: Manage Facebook, Instagram, Xiaohongshu (XHS), and TikTok. Develop content calendars, write platform-appropriate copy, publish content, and monitor engagement.

* Marketing and branding implementation: Turn agreed strategies into practical campaigns and consistent messaging, visuals, and promotional materials across digital channels.

* Video production: Develop content ideas, prepare scripts or storyboards, shoot footage, and edit videos for product demonstrations, educational content, advertisements, and short-form social media.

* Graphic design: Create and edit social media graphics, advertising creatives, carousels, banners, and marketing materials that follow the brand's visual identity.

* SEO and WordPress: Update website content, blog posts, and landing pages in WordPress. Apply basic SEO practices, including keyword research, page titles, meta descriptions, headings, and internal links.

* Performance reporting: Track qualified leads, cost per lead, conversion rates, website enquiries, and content performance. Use these insights to recommend and implement improvements.

You should bring:

* A minimum of 3 years of hands-on marketing experience specifically in B2B software, with practical experience promoting software products or solutions to business customers.

* Strong working knowledge of Facebook, Instagram, XHS, and TikTok, including their content formats and audience behaviours.

* Practical experience using Meta Ads Manager to configure, launch, monitor, and optimise lead-generation campaigns.

* The ability to independently shoot and edit videos, including basic framing, lighting, audio, subtitles, and platform-specific formatting.

* Graphic design and editing skills using tools such as Canva, Adobe Photoshop, Illustrator, or equivalent software.

* Video editing skills using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or equivalent software.

* Basic working knowledge of SEO and WordPress.

* The ability to explain software features through clear customer benefits, business use cases, and compelling content.

* Strong organisation, attention to detail, and the ability to take work from an idea through to publication and performance review.

A portfolio is required with your application. Please include:

* Graphic designs and social media content you personally created.

* Videos you personally filmed and/or edited.

* Previous marketing campaigns, explaining the objective, target audience, channels, your specific contribution, and results where available.

Success in this role means generating qualified leads, delivering campaigns consistently, strengthening brand presence, and improving marketing results through hands-on execution.