Senior Marketing Executive Brand Communications & Copy

Senior Marketing Executive – Brand Communications & Copy

Location: Kota Damansara, Selangor

About the Role

Great copy starts with great thinking.

We're looking for a Senior Marketing Executive – Brand Communications & Copy who can turn brand, product, and campaign objectives into communication that people actually understand, remember, and act on.

This isn't a role where you simply receive a topic and write a caption.

We're looking for someone who can understand the why behind the communication — what matters most to the customer, what they should understand first, what needs to be prioritised, and how to turn that thinking into strong copy.

What You'll Do

• Develop clear and compelling brand, product, and campaign messaging.
• Shape communication angles, key messages, headlines, supporting points, and CTAs.
• Translate product features and technical information into simple, relevant, customer-friendly communication.
• Write and refine copy across campaigns, product launches, e-commerce, social media, KOL/creator materials, landing pages, packaging, and other customer touchpoints.
• Develop communication briefs that give Creative and Content teams a clear direction before execution.
• Work with Campaign Marketing to translate campaign objectives into strong customer-facing communication.
• Review and improve messaging for clarity, tone, consistency, and impact.
• Identify when communication is too generic, complicated, or trying to say too much — and make it better.
• Use campaign and performance learnings to strengthen future communication.

What We're Looking For

• Experience in Brand / Marketing Communications, Consumer Marketing, Product Marketing, Copywriting, or a related field.
• Agency experience working on consumer brands and campaigns is also welcome.
• Experience in beauty, skincare, FMCG, consumer, e-commerce, or digital-first brands is a plus.
• Strong copywriting and editing skills in English and Bahasa Malaysia.
• Able to produce natural, engaging consumer-facing communication — not just direct translations.
• You think beyond the words: you understand who the message is for, what it needs to achieve, and why one message should come before another.
• Strong instinct for message hierarchy — knowing what to say, what to prioritise, and what to leave out.
• Able to simplify complex information without losing accuracy.
• Commercially and consumer-minded, with strong attention to detail.
• Comfortable collaborating with Creative, Content, Campaign Marketing, and other teams.
• Independent, proactive, and comfortable in a fast-moving environment.

Why This Role

You won't just be writing words.

You'll help shape how customers see, understand, and connect with the brand.

You'll have the opportunity to work across different marketing touchpoints, collaborate with creative and marketing teams, and turn ideas into communication that actually makes an impact.

If you believe the best copy starts with knowing what to say — not just how to say it — this role is for you.