Senior Marketing Executive Brand Communications & Copy

Senior Marketing Executive – Brand Communications & Copy

Location: Kota Damansara, Selangor

About the Role

We are looking for a Senior Marketing Executive – Brand Communications & Copy to lead our messaging, copy quality, and customer-facing communication.

In this role, you will do more than write copy from a brief. You will work closely with our Campaign, Creative, and Content teams to figure out the best message angle, build a clear message hierarchy, and ensure our brand speaks clearly, persuasively, and consistently across all customer touchpoints.

Key Responsibilities

• Brand & Campaign Messaging: Translate brand and product direction into clear headlines, key messages, and calls to action that guide customers effectively.
• Copywriting Across Channels: Write, edit, and review copy for campaigns, social content, product launches, e-commerce pages, PR, packaging inserts, and landing pages.
• Product Communication: Simplify complex product features, ingredients, and technical details into easy-to-understand customer benefits.
• Campaign Collaboration: Work with Campaign Marketing early in the planning stage to decide on the strongest communication angles and message hierarchy.
• Communication Briefs: Write clear briefs for the Creative and Content teams before design work begins, ensuring visuals align with the intended message.
• Quality & Consistency: Review marketing materials for clarity and tone, ensuring our brand voice remains consistent and easy to read.

What Success Looks Like

• Products and campaigns launch with clear, high-impact messages right from the start.
• Customers can quickly understand what we offer without feeling overwhelmed by technical details.
• Creative and Content teams receive clear messaging briefs before creating visual assets.
• Brand language stays consistent across all customer touchpoints.

Requirements

• Experience: Background in brand communications, marketing communications, copywriting, product marketing, or related marketing roles for consumer brands.
• Language Skills: Strong command of written English and Bahasa Malaysia, with the ability to write natural, persuasive consumer copy (not literal translations).
• Messaging Strategy: Ability to prioritize key details, simplify complex information, and decide what information to highlight or remove.
• Technical Translation: Skilled at turning complex specs or ingredients into clear, accurate customer benefits.
• Collaboration: Comfortable working in a fast-paced environment alongside campaign managers, designers, and content creators.

Portfolio Requirement

(Note: Required only if you are selected for an interview)

If selected, you will be asked to share a portfolio that demonstrates the strategy and thinking behind your work, not just final copy. Relevant examples include campaign messaging, product launches, creative briefs, or before-and-after messaging improvements.