Senior Marketing Executive

JOB OVERVIEW

The Senior Marketing Executive (Content Development & Event Coordination) is responsible for executing performance-driven marketing content and coordinating physical, virtual, and hybrid events to support lead generation, brand awareness, customer engagement, and revenue growth across Mindful Solutions multi-brand ecosystem (eLearningMinds, Asia Learn Hub, UpSkillingMinds).

This role combines hands-on content production (digital creatives, landing page assets, basic UI/UX optimisation) with end-to-end event planning, promotion, and lead management. The position is accountable for delivering measurable outcomes such as registrations, attendance, Marketing Qualified Leads (MQLs), and conversion performance, and ensures accurate lead capture and timely handover to Sales.

The role reports to the Marketing Team Lead and collaborates closely with Sales, Design, and Operations to deliver campaigns and events aligned with marketing and revenue objectives.

KEY RESPONSIBILITIES AND DUTIES

1. Integrated Content & Event Calendar Management

Plan, execute, and maintain integrated content and event calendars across multiple brands, ensuring timely delivery aligned with campaign timelines and business priorities.

2. Content Development & Creative Production

Create and edit multi-format content including short-form videos (Reels, YouTube Shorts), long-form videos (YouTube, webinars), static visuals, infographics, blogs, and email marketing creatives.

Design and produce marketing collateral such as landing page sections, social creatives, case studies, sales decks, brochures, and event promotional materials using Canva and Adobe Creative Suite.

3. Landing Page Support, UI/UX & Front-End Updates

Support landing page execution and optimisation including layout structuring, visual hierarchy, CTA placement, and content flow to improve conversion rates.

Apply basic UI/UX principles to improve usability and user journeys across landing pages, forms, and marketing touchpoints. Perform basic front-end content updates using no-code tools or basic HTML (e.g., text edits, image replacement, section adjustments), without involvement in back-end development.

4. Event Planning & Execution

Plan, coordinate, and execute online and offline events including webinars, workshops, conferences, and corporate engagements.

Manage event logistics including registration systems, RSVP tracking, venue/platform setup, vendors, materials preparation, and on-site coordination to ensure smooth event flow.

5. Event Marketing, Lead Capture & MQL Generation

Develop and execute event marketing campaigns to drive registrations and qualified attendance across channels (EDM, social, partners, ads).

Set clear MQL targets for each event in alignment with the Marketing Team Lead and Sales team; implement lead capture systems (landing pages, forms, QR codes, Marketing Automation tagging/segmentation).

Ensure accurate lead qualification and timely handover to Sales; monitor cost per lead (CPL) and optimise campaigns for better ROI.

6. Reporting, Performance Analysis & Continuous Improvement

Track and report KPIs including content engagement, CTR, landing page conversion rate, registrations, attendance rate, MQLs generated, and campaign effectiveness.

Collect attendee feedback, support post-event follow-ups (thank-you communications, nurture content), and maintain proper documentation and CRM data accuracy; provide recommendations to improve future campaigns and events.

CORE COMPETENCIES REQUIRED

Content & Multimedia Execution

• Delivers high-quality visuals, videos, and copy using Canva, CapCut, and Adobe Creative Suite.

Event & Campaign Project Management

• Plans and coordinates multiple events and campaigns end-to-end, managing timelines, stakeholders, and vendors with attention to detail.

Landing Page, UI/UX & Conversion Awareness

• Applies UI/UX fundamentals and conversion best practices (layout, hierarchy, CTA placement) to improve user journeys and results.

Commercial & Data-Driven Optimisation

• Understands how content and events contribute to revenue and optimises performance using metrics (CPL, CTR, conversion, MQLs).

Collaboration, Ownership & Adaptability

• Works effectively with cross-functional teams and responds proactively to changing priorities and on-the-ground issues.

QUALIFICATIONS OR REQUIREMENTS

Required:

• Diploma or Degree in Marketing, Mass Communication, Multimedia, Graphic Design, Digital Media, Public Relations, or related field.
• 3-5 years of experience in content creation, digital marketing, and/or event coordination (Fresh graduates with strong portfolio may be considered).
• Proficient in Canva and/or Adobe Creative Suite; comfortable producing basic videos (e.g., CapCut, Premiere Pro).
• Working knowledge of event planning basics (registration/RSVP management, venue/platform setup, vendor coordination) and online event platforms (Zoom, Teams) is an advantage.
• Working knowledge of landing page structure, UI/UX fundamentals, and conversion best practices.
• Basic understanding of HTML and experience with no-code or low-code front-end tools.
• Strong copywriting and communication skills in English and Bahasa Malaysia.
• Ability to track and interpret performance metrics (engagement, CTR, conversion rate, CPL, registrations, attendance, MQLs).
• Portfolio or samples of previous work (content, landing pages/creatives, and/or event campaigns).

Preferred:

• Exposure to SEO fundamentals and landing page optimisation.
• Experience working with CMS, marketing automation tools, or CRM-integrated landing pages/forms.
• Experience supporting webinars, workshops, conferences, or campaign launches in a fast-paced, multi-brand environment.