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Senior Marketing Executive
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Senior Marketing Executive
ex style tampines- Posted 11 days ago
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Job Description
Brand strategy and positioning
Define what the brand stands for — its mission, values, personality, and unique selling proposition. This includes identifying the target audience, analyzing competitors, and deciding how the brand should be positioned in the market relative to rivals.
Brand identity management
Oversee the visual and verbal identity: logo usage, color palettes, typography, tone of voice, and messaging guidelines. Ensure every touchpoint (packaging, ads, website, social media) stays consistent with brand guidelines.
Marketing and campaign execution
Plan and run campaigns across channels — digital, social, print, events, influencer partnerships. This involves briefing creative agencies, coordinating with media buyers, and making sure campaigns align with the brand's positioning and business goals.
Market research and consumer insights
Track consumer behavior, preferences, and perceptions through surveys, focus groups, social listening, and sales data. Use these insights to refine strategy and spot opportunities or threats early.
Budget management
Allocate and manage the marketing/brand budget, negotiate with vendors and agencies, and justify spending with measurable returns.
Performance tracking
Monitor KPIs like brand awareness, brand equity, market share, engagement rates, and campaign ROI. Report results to senior management and adjust plans based on what the data shows.
Cross-functional collaboration
Work with product teams, sales, PR, legal, and external agencies to keep everyone aligned on the brand's direction — for example, ensuring new product launches fit the brand story.
Reputation and crisis management
Protect the brand's image by monitoring public sentiment, responding to negative press or social media issues, and having crisis communication plans ready.
Innovation and growth
Identify opportunities for brand extensions, new markets, partnerships, or repositioning as consumer trends shift.
In short: a brand executive is the guardian and growth driver of the brand — keeping it consistent, relevant, and profitable. Want me to tailor this to a specific industry or turn it into a job description
Define what the brand stands for — its mission, values, personality, and unique selling proposition. This includes identifying the target audience, analyzing competitors, and deciding how the brand should be positioned in the market relative to rivals.
Brand identity management
Oversee the visual and verbal identity: logo usage, color palettes, typography, tone of voice, and messaging guidelines. Ensure every touchpoint (packaging, ads, website, social media) stays consistent with brand guidelines.
Marketing and campaign execution
Plan and run campaigns across channels — digital, social, print, events, influencer partnerships. This involves briefing creative agencies, coordinating with media buyers, and making sure campaigns align with the brand's positioning and business goals.
Market research and consumer insights
Track consumer behavior, preferences, and perceptions through surveys, focus groups, social listening, and sales data. Use these insights to refine strategy and spot opportunities or threats early.
Budget management
Allocate and manage the marketing/brand budget, negotiate with vendors and agencies, and justify spending with measurable returns.
Performance tracking
Monitor KPIs like brand awareness, brand equity, market share, engagement rates, and campaign ROI. Report results to senior management and adjust plans based on what the data shows.
Cross-functional collaboration
Work with product teams, sales, PR, legal, and external agencies to keep everyone aligned on the brand's direction — for example, ensuring new product launches fit the brand story.
Reputation and crisis management
Protect the brand's image by monitoring public sentiment, responding to negative press or social media issues, and having crisis communication plans ready.
Innovation and growth
Identify opportunities for brand extensions, new markets, partnerships, or repositioning as consumer trends shift.
In short: a brand executive is the guardian and growth driver of the brand — keeping it consistent, relevant, and profitable. Want me to tailor this to a specific industry or turn it into a job description
More Info
Key Skills
Market research and consumer insights
Brand identity management
Brand strategy and positioning
Cross-functional collaboration
Innovation and growth
Reputation and crisis management
Marketing and campaign execution
About Company
Skills:
web content creation , brochures , automotive marketing , Outdoor Advertising, Social Media Sites, Implementing Marketing Campaigns, Email Marketing, ROI, Campaigns, Commercial Leasing, Marketing Budget Management, Digital Marketing Management, Liaise With Sales Team, Google Ads, Competitive Strategies, materials for promotions
Skills:
consumer marketing , Digital Marketing, Budget Management, branding, integrated consumer marketing, project management
Skills:
pricing strategy , channel strategy , product management, sales monitoring, cross-functional collaboration, promotion management
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Office 365, Media Operations, Media Strategies, Budget Management, Media Buys, Campaign Management, Agency Management
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vendor coordination , Budget Monitoring, venue management, on-site logistics, event technology platforms, presentation tools, Event Management, project management, Client Servicing, experiential marketing