Senior Marketing Executive

1) Social Media & Brand Communication

-Manage and grow the brand's social media channels through engaging content and campaigns.

-Manage customer engagement, comments, DMs, and KOL/influencer collaborations.

-Work with external vendors and content creators on creative production.

-Monitor social media performance and identify effective content.

-Manage social media and digital advertising budgets.

2) Events & Brand Experiences

-Plan and lead pop-ups, fair, exhibitions, in-store brand activations from concept-makingexecution.

-Develop event concepts, promotions, product selection to ensure the best customer experiences.

-Support company events that represent the brand.

-Represent the brand at external and industry events when required.

3) Seasonal & Marketing Planning

-Develop seasonal marketing campaigns and promotional concepts based on market, category, consumer, and competitor trends.

-Provide creative direction and marketing concepts for in-store execution.

-Identify opportunities to grow brand awareness and attract new customer segments.

MUST TO HAVE:

-Hands-on experience managing social media accounts and developing content.

-Experience independently planning and executing marketing campaigns, promotions, events.

-Experience working with KOLs/influencers or content creators.

-Business-level proficiency in English and Mandarin.

-Above N3 of Japanese language ability for communication with Japan HQ.