Senior Marketing Executive

Job Summary

Developing and executing marketing strategies to promote product range for both residential, commercial and project sectors.

• Conduct market research to identify trends, customer needs, and competitor activities.

• Development of new, replacement and latest trend products. Direct liaising with supplier, R&D, HQ and overseas partner.

• Set timeline, plan and clearance of aging products

• Define target audiences and segment customer profiles.

• To develop, execute, and optimize marketing campaigns that drive brand awareness, engagement, and revenue.

• Overseeing the creation of marketing materials, managing ATL/BTL advertising, and coordinating product launches

• Analysis sales trend and PSI data provided by sales department and propose ordering quantity by models

• Market survey and have good bonding relationship with dealer, supplier and contractors. Ability to smoothen collaboration, gathering of market and competitors info, products information and others.

• Conducts video and photos shooting preparing for new products launch.

• Preparation for annual budget

• Set products costing and selling price with acceptable margin

• Understand product features and selling points. Prepare marketing materials like sales kit and POP for sales team to approach market.

• Prepare monthly marketing expenses and product sales report

• Updates daily sales report

• Gather at least 3 quotations for any purchases, renovation, signages, engagement of KOL and others.

• Sourcing of free gifts to increase products sales

• Plan and workout tie-up campaign, trip campaign and promotion

• Overseeing and plan together with business partners for all roadshow or exhibitions.

• Interaction/reply with ALL inquiries from consumer email, social media and online platform

• Manage online platform (Shopee, Lazada & Tik-Tok) for promotions, engagement, delivery and platform regulations.

• Manage showroom display and engage with walk-in customer inquiries

• Assist to set up for major exhibition (Homedec)

• CSR activities – Social media posting, explore potential NGO, gifts or monetary proposal and etc

Content & Creative:

• Create, curate, and manage engaging content for websites, blogs, social media, email, and ads

• Check and ensure marketing material, display cabinet and signage aligned with HQ cooperate image or identity

• Maintenance of website (follow cooperate image, update latest news, hackers, FB, IG, Tik-Tok and etc)

• Development of POP, leaflets and catalogues

• Ensure brand voice and messaging consistency across all channels

• Collaborate with design teams or self-design on visuals (graphics, video, brochures and webpages)

Digital Marketing:

• Managing social media, website content and e-commerce initiatives to drive leads and online engagement

• Manage social media accounts (scheduling, posting, community engagement)

• Execute email marketing campaigns

• Iterate and reply to customer inquiries

• Monthly update of all competitors posting

Required Experience

• 3 years of experience in product promotion (preferably within the Consumer Electronics, Home Appliances, Automotive, or Manufacturing industries.)

• Experience in managing product pricing, forecasting (PSI), or budget control.