Company Description
StepExo Robotics is a pioneering startup dedicated to improving mobility and health through cutting-edge exoskeleton technology.
Our mission is to redefine human potential by empowering individuals to overcome physical limitations and experience greater freedom and vitality in their daily lives.
At StepExo, you will have the opportunity to work closely with the Founder and commercial team to bring a new robotics product to market and build our brand presence in Malaysia and across Asia.
Responsibilities
- Work closely with the CEO / Founder and Sales team to turn business priorities and customer feedback into practical marketing activities.
- Plan and execute online and offline marketing activities, including digital campaigns, retail activations, pop-up stores, exhibitions, roadshows, and product launches.
- Manage StepExo's social media presence across Instagram, Facebook, LinkedIn, Xiaohongshu (RED), TikTok, and other relevant platforms.
- Source and coordinate with external agencies, photographers, videographers, designers, and other vendors for advertising, lifestyle shoots, videos, and marketing materials.
- Identify and manage collaborations with KOLs, influencers, creators, and brand partners.
- Support digital advertising, including audience targeting, creative testing, performance tracking, and campaign optimization.
- Use AI tools and data analytics for market research, customer insights, content development, campaign analysis, and identifying new marketing opportunities.
Requirements
- 2+ years of experience in Marketing, Digital Marketing, Social Media, Growth Marketing, Brand Marketing, or related roles.
- Hands-on experience managing social media platforms such as Instagram, Facebook, LinkedIn, Xiaohongshu (RED), TikTok, or similar platforms.
- Familiar with digital advertising, social media campaigns, content creation, and basic marketing analytics.
- Comfortable sourcing and coordinating with external agencies, creative vendors, photographers, videographers, KOLs, and influencers.
- Proficient in using AI tools for research, analysis, content development, audience insights, campaign planning, and improving day-to-day marketing productivity.
- Strong understanding of current social media trends, short-form video, creator marketing, and digital consumer behaviour.
- Able to turn ideas and market feedback into practical marketing activities and execute them quickly.
- Creative, curious, hands-on, and willing to experiment with new channels, tools, and marketing approaches.
- Able to work independently and collaboratively in a fast-moving startup environment.
- Fluent in both written and spoken English and Mandarin Chinese.
Added Advantages
- Experience running Meta Ads, Google Ads, TikTok Ads, Xiaohongshu advertising, or other performance marketing platforms.
- Experience working with KOLs, influencers, creators, or talent agencies.
- Experience managing external creative or advertising agencies.
- Experience producing product photography, lifestyle photography, short-form videos, or advertising creatives.
- Experience with retail activations, pop-up stores, exhibitions, roadshows, or other offline marketing activities.
- Experience marketing B2C or physical consumer products.
- Experience in consumer electronics, hardware, wearables, robotics, mobility, sports/outdoor, healthcare, or lifestyle products.
- Experience launching a new consumer product or brand.
- Experience using analytics and AI tools to improve campaign targeting, creative testing, or marketing ROI.
- Experience working in a startup or other fast-moving environment.
Who We're Looking For
We're looking for someone who is creative, digitally savvy, hands-on, and eager to experiment.
You'll work closely with the CEO / Founder and Sales team to understand our customers and commercial priorities, then turn those insights into practical marketing activities — both online and offline.
We want someone who is comfortable moving between social media, KOL collaborations, advertising, retail activations, pop-ups, and product launches, and who is willing to execute, test, learn, and improve as we build the StepExo brand.
