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Senior Marketing - IG

Senior Marketing - IG

facerinna malaysia
  • Posted 7 months ago
  • Be among the first 10 applicants

Job Description

About the Role

If you're the kind of person who scroll social media for inspo, knows exactly which influencer is blowing up this week, and can spot a viral trend before it hits the mainstream — we want you!

What You'll Be Doing

  • Lead end-to-end KOL/Influencer marketing initiatives across platforms like TikTok and Instagram.
  • Build and nurture strong relationships with influencers and KOLs. Bonus points if you already have solid connections in the derma skincare space!
  • Create content by crafting clear creative briefs, providing guidance, and ensuring output aligns with brand tone and messaging.
  • Monitor postings engagements and performance to improve strategies for maximum ROI.
  • Spearhead KOL seeding efforts to increase organic buzz and brand visibility.
  • Support KOL PR activities around product launches, brand events, and special campaigns.
  • Collaborate closely with the product development and business teams to plan campaign growth and track results.

What We're Looking For

  • 2 years and above experience in influencer marketing, content marketing, or online brand marketing.
  • Strong knowledge of skincare industry (derma brands = major bonus ).
  • Social media savvy AF — you live and breathe TikTok, IG, and emerging platforms.
  • Excellent communication skills — you can write a killer DM and a pro-level brief.
  • Obsessed with detail, deadlines, and making magic with creators.
  • A team player who brings good vibes and creative energy to the table.

More Info

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Key Skills

KOL seeding

Online brand marketing

KOL PR activities

About Company