Senior Marketing Manager

We are looking for a Senior Manager, Loyalty & Own Brands (Marketing) to lead loyalty and own-brand marketing portfolios across APAC under a global Travel & Loyalty project.

This is a senior, marketing-led role focused on loyalty marketing strategy, CRM-driven campaigns, partner-facing execution, and performance optimisation. You will manage multiple airline, loyalty, and own-brand programs while working closely with internal marketing teams and external partners across the region.

This role is ideal for someone who thrives in fast-paced, multi-brand environments and is confident owning campaigns end-to-end while engaging senior stakeholders.

Loyalty & Portfolio Strategy

• Lead end-to-end marketing strategy for airline, loyalty, and own-brand portfolios across APAC
• Build quarterly and annual marketing plans aligned with partner objectives and performance goals
• Identify new marketing opportunities beyond standard partner placements

Campaign Planning & Execution

• Oversee campaign execution across CRM/email, social, paid media, onsite placements, and partner channels
• Maximise partner-provided touchpoints through strong positioning and storytelling
• Work closely with CRM and digital teams on segmentation, targeting, optimisation, and pacing

Partner-Facing Marketing

• Act as the main marketing contact for airline, bank, and loyalty partners
• Manage joint campaign planning, approvals, calendars, and performance reviews
• Present insights, trends, and recommendations to partners clearly and confidently

Performance & Insights

• Track and analyse campaign performance (OR, CTR, CVR, engagement, leads, revenue contribution)
• Provide data-driven recommendations to improve conversion and campaign effectiveness
• Prepare monthly and quarterly performance updates for leadership and partners

Team Leadership

• Lead and develop a small marketing team
• Ensure high-quality, structured, and timely campaign delivery
• Foster a calm, accountable, and collaborative team culture

Cross-Functional Collaboration

• Work closely with Brand & Digital, CRM & Insights, and other internal business units
• Build understanding of multiple brand propositions to ensure aligned, cohesive marketing execution

Must-Have Experience

• 812+ years of experience in loyalty marketing, travel, airlines, hospitality, or consumer rewards
• Proven ownership of loyalty or CRM-driven marketing campaigns
• Strong experience managing multiple brands or regional portfolios
• Confident partner-facing communication and stakeholder management skills
• Solid understanding of digital marketing channels and performance metrics

Nice-to-Have

• Experience working in APAC or regional roles
• Exposure to rewards programs, subscription models, or travel platforms
• Background in fast-paced, agency, platform, or BPO-style environments

• This is a marketing-led role
• No sales, contracting, or commercial deal negotiation
• Strong focus on campaign strategy, execution, CRM, and partner marketing

• 13th Month bonus
• Training Provided
• Medical Insurance provided
• Medical and hospitalization Leave