Senior Marketing Manager

Job Purpose

To lead the development and execution of integrated marketing strategies that build brand equity, deepen audience engagement, and drive attendance for Arts House Group (AHG), its festivals, programmes, and venues.

The role is accountable for marketing outcomes across a portfolio of initiatives and oversees the translation of organisational priorities into effective campaigns, ensuring strategic alignment, consistency across channels, and measurable impact.

Key Responsibilities

Strategic Leadership & Campaign Direction

• Lead the development and execution of integrated marketing strategies across assigned campaigns, aligned with AHG's organisational and audience growth objectives.
• Provide strategic direction on campaign planning across digital, social, print, video, and out-of-home channels.
• Oversee campaign planning and rollout, ensuring quality, consistency, and alignment with brand positioning across all touchpoints.
• Guide the team in translating strategic priorities into detailed campaign plans, ensuring delivery excellence and relevance to target audiences.
• Monitor campaign effectiveness and drive optimisation through data-driven insights and strategic adjustments.

Marketing Execution & Performance

• Accountable for achieving key marketing KPIs, including attendance, reach, engagement, and conversion across assigned projects and campaigns.
• Drive the day-to-day execution of integrated marketing campaigns, including timeline management, media bookings, and content roll-outs.
• Manage digital marketing efforts including paid media, social media, and analytics reporting.
• Oversee content calendars and ensure timely, engaging output across all platforms.
• Track and evaluate campaign performance and drive optimisation decisions, translating data into actionable insights for stakeholders.
• Maintain brand coherence across all audience touchpoints, including tone of voice, visual identity, and user journey.
• Support the planning and rollout of audience engagement initiatives including email marketing, physical activations, and outreach to communities.

Leadership & Team Management

• Lead the campaign team to deliver marketing initiatives, providing clear direction and coordination to ensure effective execution.
• Set priorities and coordinate resources to ensure effective workflows across campaigns and projects.
• Foster a collaborative and accountable working environment across campaign teams.
• Help build team capabilities across content, digital, and analytics functions.

Collaboration

• Work closely with stakeholders across AHG and to align marketing strategies with organisational goals.
• Provide input on audience strategy, and campaign direction.
• Represent Marketing in cross-functional planning meetings.

Planning, Budgeting & Innovation

• Oversee marketing budgets across assigned campaigns, ensuring optimal allocation of resources to drive impact and efficiency.
• Identify opportunities for innovation, new platforms, and audience growth strategies to strengthen AHG's market positioning.
• Stay informed of marketing and audience trends, translating insights into strategic recommendations for the organisation.

Others

• To carry out and assume any other duties and responsibilities assigned by the Marketing Director.

Qualifications

Education

• University graduate in Marketing, Mass Communications and Business.

Experience

• Minimum 10 years of relevant work experience in Marketing, preferably in the arts, culture or lifestyle.
• Excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams.
• Proven track record of developing multi-channel marketing plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products.
• Excellent writing skills with a keen sense of creativity and aesthetics.
• Experience media planning, digital media and must be data driven.
• Strong ability to write clear, insightful reports and post-campaign evaluations, synthesising data and qualitative insights into actionable recommendations for internal and external stakeholders.
• Candidates with more extensive experience may be considered for a higher appointment.

Skills

• Excellent written and verbal communication skills.
• Strong project management and organisational abilities, with attention to detail.
• A team player with a collaborative mindset and ability to work effectively across teams and with external partners.
• Proficiency in campaign performance analysis and marketing tools.
• Ability to balance strategic thinking with hands-on implementation.