Senior Marketing Manager

The Opportunity

We are seeking highly motivated and organized Senior Marketing Manager to support our Malaysia team. We are looking for a strategic and hands-on Senior Manager, Marketing to lead our marketing function and drive brand growth, lead generation, and market presence. The successful candidate will be a team player with excellent communication and organizational skills.

Key Responsibilities:

1. Malaysia Marketing Strategy & Planning

• Develop and execute the overall marketing strategy for the Malaysian market.
• Develop annual, quarterly, and strategic Marketing plans based on the company's business objectives.
• Work closely with the Business, Sales, and BD teams to translate business objectives into actionable marketing initiatives.
• Continuously explore new approaches to build the brand and drive business growth in the Malaysian market.

2. Brand & Content Marketing

• Lead brand building initiatives in the Malaysian market to increase brand awareness and industry influence.

3. Demand Generation & Lead Generation

• Own Demand Generation and Lead Generation for the Malaysia market.
• Design and execute Marketing Campaigns based on business objectives to generate high-quality leads.
• Drive lead generation through multiple channels, including content marketing, digital marketing, events, industry partnerships, and social media.
• Build close collaboration with Sales / BD to drive the conversion of Marketing Leads into opportunities and Pipeline.

4. Event Marketing & Industry Partnerships

• Plan and execute local offline and online marketing activities in Malaysia, including industry conferences, webinars, customer events, and other relevant activities.
• Identify and build relationships with local industry associations, media, companies, communities, and other relevant partners.
• Leverage events and industry partnerships to increase brand exposure, industry influence, and lead generation.

5. Marketing Operations & Data

• Establish marketing workflows, operating processes, and objectives for the Malaysia market.
• Build Marketing tracking and performance analysis mechanisms.
• Regularly analyze key Marketing metrics, including brand exposure, website traffic, leads, MQLs, pipeline contribution, and campaign ROI.
• Provide regular updates to management on Marketing progress, performance data, and market insights.
• Continuously optimize Marketing strategies and execution based on data and business feedback.

6. Cross-functional Collaboration

• Work closely with the Malaysia Sales, BD, and Business teams to understand business needs and priorities.
• Collaborate with the SEA Marketing Team to leverage regional Marketing resources while ensuring the local needs of the Malaysia market are addressed.

Requirements:

• 5+ years of Marketing experience, with experience in B2B Marketing, technology, HR, human resources services, professional services, or related industries preferred
• Strong understanding of the Malaysia market, with strong local market insights and resource integration capabilities.
• Strong Marketing Strategy skills, with the ability to develop marketing strategies based on business objectives.
• Strong project management and execution skills, with the ability to independently manage projects from strategy and planning through execution.
• Proven experience working closely with Sales / BD teams and using Marketing to support business growth.
• Strong analytical and results-oriented mindset, with the ability to measure and evaluate Marketing performance through data.
• Experience working in multinational companies, regional teams, or across SEA markets is a plus.
• Clarify the role's seniority and ownershipStrengthen the brand and content scope

EA : 22C1076

EA Reg : R22108987