Senior Marketing Manager

About the Company

Key Responsibilities Own the digital marketing strategy and turn business goals into clear plans. Lead campaigns across paid media, web, SEO, email and CRM, social media, content and partnerships. Manage campaign budgets, testing and optimisation, using performance to guide channel investment. Oversee content, messaging and creative output, ensuring brand consistency and advertising compliance. Improve acquisition and conversion through audience insights, customer journeys, CRO and automation. Define KPIs and reporting for leads, acquisition cost, conversion, ROI and brand growth. Manage agencies, vendors and media or partnership relationships, including briefs and performance reviews. Use AI and automation to improve marketing productivity, workflows and team capability.

About the Role

What You Bring At least 5 years of digital marketing experience, including ownership of strategy, campaigns and measurable business outcomes. Strong experience in performance marketing, customer acquisition and budget management. Hands-on knowledge of core platforms such as Google Ads, Meta Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, SEO tools, CRM or email platforms and a CMS. The ability to turn performance data into clear insights, priorities and recommendations. Experience managing agencies, media partners or external vendors. A commercial, organised and collaborative approach, with the confidence to move between strategy and execution. Strong written and verbal communication skills, with fluency in English and Mandarin Chinese.

Responsibilities

• Own the digital marketing strategy and turn business goals into clear plans.
• Lead campaigns across paid media, web, SEO, email and CRM, social media, content and partnerships.
• Manage campaign budgets, testing and optimisation, using performance to guide channel investment.
• Oversee content, messaging and creative output, ensuring brand consistency and advertising compliance.
• Improve acquisition and conversion through audience insights, customer journeys, CRO and automation.
• Define KPIs and reporting for leads, acquisition cost, conversion, ROI and brand growth.
• Manage agencies, vendors and media or partnership relationships, including briefs and performance reviews.
• Use AI and automation to improve marketing productivity, workflows and team capability.

Qualifications

• At least 5 years of digital marketing experience, including ownership of strategy, campaigns and measurable business outcomes.

Required Skills

• Strong experience in performance marketing, customer acquisition and budget management.
• Hands-on knowledge of core platforms such as Google Ads, Meta Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, SEO tools, CRM or email platforms and a CMS.
• The ability to turn performance data into clear insights, priorities and recommendations.
• Experience managing agencies, media partners or external vendors.
• A commercial, organised and collaborative approach, with the confidence to move between strategy and execution.
• Strong written and verbal communication skills, with fluency in English and Mandarin Chinese.

Preferred Skills

• Experience in financial services, fintech, trading, banking, wealth management or investment services.
• Experience running multi-market or international campaigns.
• Confidence using modern AI tools to support research, content, creative development and workflow improvement.

Pay range and compensation package

Ideal Candidate You are a strategic but hands-on marketer who can simplify complex work, maintain high standards and deliver measurable growth in a fast-moving environment.

Equal Opportunity Statement

We are committed to diversity and inclusivity.