Senior Marketing Specialist

Job Description

1. Marketing Strategy & Brand Growth

• Develop and execute marketing strategies across digital, social media, influencer, & content.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Ensure all campaigns align with brand positioning, target audience, and overall business objectives.

2. Influencer & KOL Marketing

• Lead end-to-end KOL/Influencer campaigns, from talent identification and strategy to briefing, negotiation, execution, and performance evaluation.
• Develop KOL/Influencer seeding strategies to increase brand visibility, organic content, and consumer engagement.
• Build strong relationships with creators across TikTok platform.

3. Campaign & Brand Activation

• Lead key marketing initiatives including product launches, beauty events, integrated campaigns, and high-profile influencer collaborations.
• Provide strategic direction to ensure campaigns are creative, relevant, and consistent with the brand.

4. Team Leadership & Stakeholder Management

• Mentor junior team members, supporting their development and performance.
• Collaborate with internal teams, agencies, KOLs, and external partners to deliver campaigns effectively.
• Present campaign performance, insights, and recommendations to senior management.

5. Trends & Innovation

• Stay ahead of TikTok, beauty, creator, and content trends.
• Identify emerging creators, platforms, and content opportunities to keep the brand relevant and competitive.
• Champion new ideas and innovative approaches to strengthen brand awareness and engagement.

Job Requirements

Experience & Education

• Bachelor's Degree in Marketing, Mass Communication, Digital Media, Business, or related field.
• At least 2+ years of experience in Marketing, Influencer Marketing, Social Media Marketing, Digital Marketing, or Creator Partnerships.
• Experience in beauty, cosmetics, fashion, lifestyle, or FMCG is highly preferred.
• 1+ year of experience mentoring junior team members or marketing projects.

Marketing & KOL Expertise

• Proven experience managing TikTok and/or Instagram influencer campaigns with measurable results.
• Experience working with Mid-tier, Macro, and Mega KOLs/Influencers.
• Strong understanding of social media trends, creator ecosystems, consumer behavior, and viral content strategies.

Skills & Mindset

• Strong strategic, analytical, negotiation, communication, and stakeholder management skills.
• Commercially minded with the ability to connect marketing activities with brand growth and business results.
• Proactive, creative, and independent, with strong ownership from strategy to execution.
• Able to manage multiple campaigns, budgets, and stakeholders in a fast-paced environment.
• Passionate about beauty, social media, creators, and emerging marketing trends.