1) Strategic Campaign Ownership (Meta & Google)
- Lead end-to-end campaign execution: audience targeting, keyword research, creative testing, and scaling across Meta and Google.
- Maintain laser focus on KPIsCPA, CPL, ROASwhile managing budgets.
- Set up and manage campaigns across various objectives:
- Meta:Lead Ads, Conversions, Traffic, Video Views, Engagement, Messenger.
- Google:Search, Performance Max, Display, YouTube, Discovery, Remarketing.
2) Performance & Optimisation
- Monitor, optimise, and report on multiple ad accounts daily.
- Leverage advanced bidding strategies and budget allocation to maximise performance.
- Perform rigorous QA checks on tracking setups (Pixels, GA4, GTM, UTMs), creatives, and audience structures.
3) Client Relationship Management
- Act as the primary point of contact for assigned clients.
- Lead onboarding, run weekly performance calls, and present strategic recommendations in monthly/quarterly business reviews.
4) Leadership & Team Collaboration
- Mentor junior media buyers and collaborate with copywriters, designers, and managers to refine creative and messaging.
- Build and refine SOPs to ensure consistent, scalable campaign execution.
- Communicate actionable insights across teams, like low CTR alerts or underperforming ad angles.
5) Reporting & Insights
- Maintain detailed tracking sheets and dashboards.
- Use rolling performance data (7/30-day views) to uncover trends, guide creative strategy, and inform scaling decisions.
Requirement
- 34+ years of experience runningperformance-focused campaigns on Meta and Google.
- Proven leadership and team mentorship experience.
- Deep knowledge oftracking, attribution, GA4, GTM, and UTM best practices.
- Experience managing direct-response funnels across TOFU and BOFU (e.g., e-commerce, appointments, webinars).
- Confidence in client-facing roles: presentations, strategy discussions, and data storytelling.
- Experience with static design tools (Canva, Adobe Suite, Figma).
- Knowledge of direct-response copywriting.
- Media buying on TikTok or other platforms.
- Experience in education or parent-focused marketing.
