Senior Media Buyer(Performance & Traffic Acquisition)

About the Role

We are looking for an experienced and highly performance-driven Senior Media Buyer to acquire, optimize and scale profitable traffic for our dating and social networking platforms. This role goes beyond traditional Meta and Google advertising.

You will be responsible for identifying, testing, buying and scaling traffic across ad networks, websites, forums, publishers and other high-intent traffic sources.

You should have hands-on experience with platforms such as TrafficJunky, ExoClick and similar advertising networks, while also being capable of independently finding website owners, forum operators, webmasters and publishers and negotiating direct advertising partnerships.

Your goal is simple! Find traffic that converts, negotiate the best possible price, and scale what works.

Key Responsibilities About the Role

1. Media Buying & Traffic Acquisition

• Plan, launch, manage and optimize paid traffic campaigns across TrafficJunky, ExoClick and other relevant ad networks.
• Research and identify new traffic sources, publishers and advertising opportunities.
• Test different placements, websites, GEOs, devices, creatives and targeting strategies.
• Manage CPM, CPC, CPA and other performance-based buying models.
• Monitor campaign performance daily and quickly cut underperforming traffic.
• Scale profitable campaigns while maintaining CPA and ROAS targets.
• Take ownership of media budgets and allocate spend toward the highest-performing opportunities.

2. Landing Page & Funnel Testing

• Work closely with our design, marketing and product teams to develop and test landing pages.
• Run structured A/B tests across headlines, creatives, CTAs, layouts and registration funnels.
• Analyze the complete acquisition funnel:

3. Direct Publisher & Webmaster Partnerships

• Proactively identify websites, forums, communities, blogs and publishers with relevant audiences.
• Contact webmasters, forum owners and publishers directly to explore advertising opportunities.
• Negotiate banner placements, sponsored posts, homepage placements, email blasts and other advertising opportunities.
• Negotiate aggressively for better CPM, CPC, CPA, flat-rate and revenue-share arrangements.
• Build long-term relationships with high-performing publishers and traffic partners.
• Identify opportunities to secure exclusive or preferential placements.
• Where appropriate, negotiate direct deals with publishers to achieve better pricing and traffic quality.

4. Performance Analysis

• Track performance by traffic source, campaign, placement, creative, GEO and landing page.
• Have a strong understanding of CTR, CPC, CPM, CPA, CVR, ROAS, ARPU and LTV.
• Identify fraudulent, bot or low-quality traffic and take appropriate action.
• Make budget decisions based on data rather than assumptions.
• Produce clear weekly performance reports showing:

5. Creative & Campaign Testing

• Continuously test banners, native ads, copy, offers and landing-page concepts.
• Research competitor advertising and identify new angles and traffic sources worth testing.
• Brief designers and copywriters based on actual campaign performance.
• Develop a structured testing framework for creatives, audiences, placements and landing pages.
• Turn successful tests into scalable campaigns.

What We're Looking For

• 5–8 years of experience in media buying, performance marketing, affiliate marketing or traffic acquisition.
• Proven experience managing and scaling meaningful paid media budgets.
• Hands-on experience buying traffic through advertising networks.
• Experience with platforms such as TrafficJunky, ExoClick, Adsterra, PropellerAds or similar networks is highly preferred.
• Strong understanding of tracking, attribution and conversion funnels.
• Experience with landing-page optimization and A/B testing.
• Comfortable independently sourcing and negotiating with publishers, webmasters and traffic partners.
• Strong analytical and Excel/Google Sheets skills.
• Strong commercial and negotiation skills.
• Deep understanding of ROI, CPA, ROAS and customer economics.
• Comfortable experimenting with unconventional and emerging traffic sources.
• Able to work independently, make decisions quickly and take ownership of a media budget.

Experience in dating, gaming, affiliate marketing, lead generation, subscription businesses or other performance-driven industries will be a major advantage.

What Success Looks Like

Within your first 3–6 months, we expect you to:

• Build a strong pipeline of new traffic sources and publisher relationships.
• Launch and test multiple new acquisition channels.
• Establish clear CPA and ROAS benchmarks.
• Improve landing-page conversion rates through systematic testing.
• Negotiate direct advertising deals with publishers and webmasters.
• Identify profitable traffic sources that can be scaled significantly.
• Improve the efficiency of existing media spend.
• Reduce our dependence on any single advertising channel.