Senior Paid Advertisement Executive - Revenue & New Business , Business Development

1. Programme Strategy & Performance Ownership

• Own the performance monitoring and continuous improvement of existing paid ads programmes to drive adoption, spending, and revenue growth
• Support the Manager in setting programme direction, prioritisation, and strategic action plans
• Identify key performance gaps, business opportunities, and growth levers through structured analysis
• Translate data insights into clear recommendations and actionable business decisions

2. Operational Excellence & Cross-Functional Coordination

• Lead end-to-end execution of paid ads initiatives, ensuring timely delivery, strong stakeholder alignment, and high-quality implementation
• Act as a key coordination partner across internal teams such as Marketing, Business Development, Business Intelligence, Product, and Operations
• Establish robust processes, governance, and tracking mechanisms to ensure programme performance is consistently monitored
• Support escalation handling, issue resolution, and follow-through on critical workstreams on behalf of the Manager

3. Data Analysis, Dashboarding & Forecasting

• Build, maintain, and automate data-heavy dashboards using advanced Google Sheets and other reporting tools to track programme health and business performance
• Perform deep-dive analyses to uncover trends, user behaviour patterns, and opportunities for optimisation
• Develop forecast models to support planning, budgeting, and performance outlooks
• Ensure reporting outputs are accurate, structured, and management-ready

4. Management Reporting & Presentation

• Prepare clear, concise, and insightful presentation decks for senior management reviews
• Communicate key findings, risks, opportunities, and recommendations in a business-focused manner
• Support decision-making through well-structured analysis, storytelling, and data visualisation
• Present updates and performance summaries confidently to internal stakeholders and leadership

5. Ad Hoc Support

• Support special initiatives and ad hoc strategic or operational tasks as required by the Manager
• Contribute to team-level planning, process improvements, and capability building

• Bachelor's degree in any field
• 3-5 years of relevant working experience in strategy, management consulting, e-commerce, digital marketing, business analytics, or related fields
• Strong business acumen with the ability to think strategically and execute operationally
• Advanced proficiency in Excel / Google Sheets, including complex formulas, pivots, data modelling, and structured analysis
• Ability to build and maintain data dashboards that support business monitoring and decision-making
• Strong analytical and critical thinking skills, with the ability to derive insights from large datasets
• Experience in forecast modelling, performance tracking, and data-driven planning
• Strong PowerPoint / presentation skills, with the ability to create management-ready slides that are concise, structured, and insightful
• Proven ability to manage multiple priorities and work effectively under tight deadlines
• Strong stakeholder management and communication skills, both written and verbal
• A proactive, ownership-driven mindset with strong attention to detail
• Good team player with the maturity to operate as a trusted support to the Manager