Senior Performance Marketer

Company Description

StreetPaw is dedicated to providing dogs and cats with access to real, high-quality food made from restaurant-grade meat at an affordable price. We are passionate about enhancing the well-being of pets by delivering nutritious and wholesome meals. Our mission is rooted in the belief that all pets deserve access to superior nutrition as a necessity, not a luxury. StreetPaw strives to revolutionize pet food by combining quality, transparency, and affordability.

Role Description

This is a full-time, on-site role for a Senior Performance Marketer located in our Petaling Jaya office. The Senior Performance Marketer will be responsible for developing and executing performance marketing strategies across channels such as paid media and analytics-driven campaigns. Daily responsibilities include optimizing campaigns to enhance ROI, analyzing data to drive decision-making, managing ad budgets, and collaborating with creative teams to ensure brand alignment. This role also involves staying updated with the latest trends in digital marketing and leveraging them to optimize performance outcomes.

Salary Range: RM 5,000- RM 7,500

Qualifications

• Proficiency in Performance Marketing, including strategy development, campaign execution, and budget management
• Expertise in Paid Media, such as Google Ads, Facebook Ads, and other digital advertising platforms
• Strong skills in Analytics and Data Interpretation to drive insights and optimize campaign performance
• Experience with A/B Testing, Conversion Rate Optimization, and Retargeting Strategies
• Solid understanding of Digital Marketing trends and technologies
• Experience in Search Engine Marketing (SEM) and Social Media Advertising
• Strong communication and collaboration skills for working across teams
• Proven ability to deliver measurable results and growth
• Bachelor's degree in Marketing, Business, or related field preferred
• Experience working in the pet care or e-commerce industry is a plus