Senior Product Executive

BYD – the world's leading EV manufacturer, is looking for a highly motivated Senior Product Executive, to support with the expansion and continued development of the BYD vehicle portfolio in Malaysia. This role calls for a dedicated person who thrives on working closely with vehicles and EVs in particular and have a keen interest in the Malaysian automotive scene.

Responsibilities:

• Conduct market research and analysis on local automotive trends, customer preferences, competitor products, specifications and pricing.
• Analyze competitor models, product configurations, features, specifications and pricing to support product planning and positioning in the Malaysian market.
• Develop and maintain product specifications, competitive comparison materials and USPs (Unique Selling Points) based on local market requirements.
• Prepare product brochures, presentations and other product-related materials for internal stakeholders and HQ.
• Collaborate withSales and Marketing teams to support product launches, customer events and other product-related activities.
• Monitor competitor activities, new model launches, market trends and pricing changes and provide regular market intelligence updates to internal stakeholders and HQ counterparts.
• Support local product lifecycle management, including model year updates, product enhancements, facelifts, configuration changes and new model launch preparation.
• Gather and analyze customer and dealer feedback on product features, performance and usability and identify opportunities for product improvement.
• Coordinate with HQ and relevant internal departments on product-related matters to ensure timely communication, alignment and execution.

Requirements:

• Bachelor's degree in Engineering, Business, Marketing or a related field.
• 3–5 years of relevant experience in the automotive industry, preferably in product planning, product management, sales or marketing-related fields. Experience in market research, data analysis and numerical analysis will be an added advantage.
• Good understanding of the automotive industry, with a strong interest in automotive products, emerging technologies and market trends.
• Strong analytical, research and problem-solving skills, with the ability to interpret market, customer and competitor data.
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin is highly preferred, as the role involves frequent communication and close collaboration with China HQ.
• Good communication, coordination and presentation skills.
• Proactive, detail-oriented and adaptable, with the ability to work effectively in a fast-paced environment.