Senior Product Marketing Executive

1. Product Management & Lifecycle

• Manage assigned product portfolios throughout the product lifecycle, from sourcing and launch to performance review and phase-out
• Develop product strategies based on market demand, sales performance, profitability and customer requirements
• Monitor product performance and propose pricing, portfolio or promotional improvements where required
• Analyse market and competitor trends to identify new product and business opportunities
• Coordinate product certifications, SIRIM submissions and relevant compliance documentation

2. Product & Inventory Planning

• Monitor inventory levels, stock movement and product availability through the ERP system and coordinate replenishment actions with relevant teams
• Review slow-moving and obsolete inventory and recommend appropriate promotional or clearance strategies
• Prepare inventory and product performance reports for management

3. Sales & Commercial Analysis

• Prepare weekly, monthly and quarterly product and sales performance reports
• Analyse sales performance, product categories, gross margins, profitability and outstanding orders to identify trends, risks and opportunities
• Provide actionable recommendations to support commercial and product-related decision-making

4. Product Marketing & Go-to-Market

• Develop and coordinate product launch plans and go-to-market activities
• Coordinate product packaging, artwork, creative requirements and product content accuracy for assigned product portfolios
• Plan and execute product marketing campaigns and promotional activities

5. Cross-functional Coordination & Process Improvement

• Monitor supplier performance, pricing, lead times and product availability, while providing supplier evaluation, supporting quotation review and product sourcing activities
• Facilitate product meetings, sales briefings and cross-functional discussions with relevant teams
• Identify and implement improvements to product management, reporting and operational processes
• Undertake other responsibilities and strategic projects assigned by superior/ management

Requirements:

• Diploma or Bachelor's Degree in Marketing, Business Administration, Business Management, Supply Chain or a related field
• Strong analytical and problem-solving skills, with the ability to interpret sales, inventory and product performance data
• Strong attention to detail, accuracy and organizational skills, with the ability to manage multiple priorities and deadlines
• Good communication and interpersonal skills, with the ability to coordinate effectively across inter-departments.
• Proficient in Microsoft Office, particularly Excel; experience with ERP systems is an advantage