Senior Public Relations Executive

Roles & Responsibilities

• Manage PR and communications activities for assigned brand accounts, from planning and content development to media engagement, performance reporting, and project delivery.
• Provide recommendations based on client priorities, media opportunities, and campaign results while coordinating with clients, internal teams, and external partners.
• Manage day-to-day client communications, feedback, approvals, and follow-ups.
• Develop PR plans, content calendars, media approaches, and activity timelines aligned with client objectives.
• Recommend story angles, media opportunities, and ways to use available PR activities and deliverables effectively.
• Develop and review press releases, media pitches, key messages, and other communications materials.
• Build and update media lists; coordinate press release distribution, journalist outreach, interviews, and media events.
• Monitor coverage and advise on media-related issues based on editorial context and relationship considerations.
• Track coverage, KPIs, and E-PR value; prepare daily, weekly, monthly, and distribution-specific reports with learning & insights.
• Track SOW deliverables, working with clients and internal teams on execution priorities.
• Coordinate with internal teams and external vendors on timelines, materials, and project requirements.
• Maintain project trackers, meeting notes, documentation, and outstanding action items.

Requirements:

• Minimum 6 years of relevant PR / communications experience, ideally 6–8 years, preferably from a PR or integrated communications agency.
• Bachelor's degree in Communications, PR, Journalism, Marketing, or related field.
• Experience in automotive, mobility, technology, consumer/lifestyle, or other high-involvement categories is preferred.
• Strong working relationships with national Tier-1, automotive, business, lifestyle, and relevant regional media.
• Strong ability to develop and review press releases, media pitches, key messages, Q&A, briefing materials, and executive communication materials in Bahasa Indonesia and English.
• Able to translate business/product information into PR angles, media opportunities, communication plans, and proactive recommendations, not only execute briefs.
• Comfortable independently managing day-to-day client communication, feedback, approvals, timelines, and follow-ups.
• Able to handle multiple workstreams including press releases, interviews, events, media monitoring, reporting, vendors, and timelines.
• Familiar with media monitoring, coverage analysis, PR KPIs, PR Value/ePR tracking, and monthly reporting.
• Fluent Bahasa Indonesia and strong business English, written and spoken.
• Proactive, responsive, organized, detail-oriented, and comfortable working cross-functionally.