Senior Sales Engineer

Role Purpose:

• Drive revenue growth across both Process Automation and Factory Automation portfolios by identifying new business opportunities, managing key accounts, and leveraging a cross-division approach to deliver tailored automation solutions within Johor, and Melaka territories
• Provide technical sales support and solution consulting by deeply understanding customer applications, recommending integrated product and system solutions, and collaborating closely with engineering teams to ensure successful and efficient implementation
• Build strong customer relationships and market presence by engaging key stakeholders, delivering impactful product presentations, and positioning Pepperl+Fuchs as a trusted, customer-centric automation partner across the region

Major Responsibilities:

• Sales & Business Development
• Achieve and exceed assigned sales targets for both Process Automation and Factory Automation portfolios within Johor, and Melaka territories
• Identify, develop, and convert new business opportunities, including cross-selling and upselling across divisions
• Develop and execute territory sales plans aligned with regional objectives
• Key Account Management
• Manage and grow key customer accounts by building strong, long-term relationships with decision-makers and influencers
• Understand customer strategies, applications, and expansion plans to proactively position suitable solutions
• Ensure high customer satisfaction and retention through consistent engagement and support
• Technical Solution Selling
• Analyze customer requirements and applications to recommend integrated automation solutions
• Prepare and deliver technical proposals, quotations, and product presentations
• Coordinate with internal engineering and product teams to ensure solution feasibility and successful project execution
• Customer Engagement & Market Development
• Act as a trusted advisor to customers by providing industry insights and application expertise
• Conduct regular customer visits, seminars, and product demonstrations to strengthen market presence
• Monitor market trends, competitor activities, and industry developments to identify growth opportunities
• Cross-Functional Collaboration (One Team Approach)
• Collaborate closely with internal stakeholders across both divisions to deliver a seamless and unified customer experience
• Align with marketing, product management, and service teams to support campaigns and customer initiatives
• Share market intelligence and customer feedback to support continuous improvement and innovation
• Sales Operations & Reporting
• Maintain accurate sales forecasts, pipelines, and account plans using CRM tools
• Ensure timely submission of reports, quotations, and documentation
• Adhere to company policies, processes, and compliance requirements

Requirements:

• Degree in Engineering (Chemical, Electrical, Instrumentation, Mechatronics, Automation, or related field relevant to Process and Factory Automation)
• Minimum 3 years of experience in sales, business development, or application engineering within the industrial automation industry, with exposure to Process Automation and/or Factory Automation solutions
• Strong technical knowledge of industrial automation, process control systems, and instrumentation, with the ability to translate customer requirements into practical and value-driven solutions
• Proven track record in managing customer accounts, developing new business opportunities, and achieving sales targets in a competitive environment
• Experience engaging with OEMs, system integrators, contractors, and end-users across relevant industries (e.g., material handling, oil & gas, electronics, pharmaceutical, life sciences, or process equipment)
• Ability to work effectively in a multinational and matrix organization, with exposure to international business practices and cross-functional collaboration
• Possess own transportation and willing to travel extensively within Johor, and Melaka territories

For further information, please contact Ms. Jacqueline Lim at [Confidential Information]