Senior Social Media Specialist

Social Media Specialist / Senior

**Create. Lead. Experiment. Make content that gets noticed.

We're looking for a Social Media Specialist / Senior** who knows what makes people stop scrolling, watch, engage, and share.

You'll take the lead in shaping our social media presence — from content strategy and creative direction to AI-powered production and performance optimization — with a strong focus on gaming and youth audiences.

What You'll Do

** Social Media & Content Strategy**

* Lead and execute social media content strategies and campaigns across relevant platforms.

* Develop engaging content concepts tailored to gaming and youth audiences.

* Plan content calendars, formats, themes, and content variations.

** AI-Powered Content Creation**

* Drive the adoption and strategic use of AI-powered tools to improve content creation and production efficiency.

* Explore new AI tools, trends, and workflows to produce content faster and better.

* Create and optimize short-form video content using AI and other creative tools.

** Creative Direction**

* Lead the creative direction for hooks, scripts, captions, storylines, and content variations.

* Understand what makes content engaging, relatable, and shareable.

* Work closely with creative teams to bring ideas from concept to execution.

** Analytics & Optimization**

* Monitor and analyse social media performance and audience engagement.

* Identify trends, insights, and opportunities for improvement.

* Use data to continuously optimize content strategy and campaign performance.

** Cross-Functional Collaboration**

* Work closely with Paid Ads, Creative, Business Development, and Affiliate teams.

* Ensure social content aligns with wider marketing and business objectives.

* Lead content initiatives from planning through execution and performance review.

What We're Looking For

* 4+ years of experience in social media, content, or digital marketing.

* 2+ years of experience in short-form video and AI-powered content creation.

* Strong skills in content planning, copywriting, creative storytelling, and social media analytics.

* Hands-on experience with tools such as CapCut, Adobe Premiere Pro, and social media analytics platforms.

* Strong understanding of social media trends and short-form content formats.

* Strong English communication skills.

* Creative, data-driven, proactive, and comfortable experimenting with new ideas and technologies