Senior Specialist, Performance Marketing

TITLE Senior Specialist, Performance Marketing

DEPARTMENT Paid Media

DIVISION NP Digital - Malaysia

LOCATION Onsite Kuala Lumpur, Malaysia

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact.

As a Senior Specialist in Performance Marketing, you will take ownership of end-to-end campaigns across Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads, and other programmatic platforms. You will manage daily account responsibilities, oversee budgets, optimize bids, and ensure campaigns deliver measurable business outcomes for clients. You'll run tests, monitor campaign performance, and continuously identify opportunities to improve ROI.

To be considered, candidates must currently reside and be eligible to work in Malaysia.

ABOUT THE RESPONSIBILITIES

The Senior Specialist, Performance Marketing will be responsible for determining and executing the best in-class Paid Media strategies to drive key business outcomes for clients.

• Manage and optimize campaigns across Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads, and other programmatic platforms
• Oversee budgets, bids, pacing, and campaign structures to maximize ROI and scalability
• Monitor campaign performance, daily account health, and key metrics (KPIs, ROAS, conversions, CTR, CPA)
• Develop end-to-end performance marketing strategies aligned with client and business goals
• Identify growth opportunities across channels, forecast trends, and plan campaigns accordingly
• Collaborate with account teams, SEO Specialists, creative, content, product, and analytics teams to ensure cohesive campaign execution
• Analyze performance data to generate actionable insights and recommend optimizations for ad creative, landing pages, targeting, and bidding strategies
• Provide structured guidance and mentorship, share best practices, and support the growth of colleagues
• Stay updated on digital marketing trends and ad tech innovations, and evaluate/implement new tools
• Explore automation, AI-assisted optimization, and advanced targeting techniques, including audience segmentation, remarketing, and lookalike modeling
• Integrate multi-channel campaigns (paid search, social, programmatic, video) to drive cohesive performance outcomes
• Present insights, reports, and strategic recommendations to clients or internal stakeholders, translating complex data into actionable decisions
• Ensure campaigns comply with platform policies, advertising regulations, and brand guidelines, maintaining high standards of accuracy and reporting
• Support SEO, content, and organic strategies with paid performance insights

ABOUT YOU

• Candidate must possess at least a bachelor's degree, Post Graduate Diploma, Professional Degree, Advertising/Media, e-Commerce, Mass Communications, Marketing or equivalent
• Preferably 3 - 5 years of working experience in the related field is required for this position
• Excellent command of spoken and written English and Bahasa Malaysia
• Internet-savvy and comfortable working with numbers & charts
• Proficiencies in the use of Google Sheets/Microsoft Excel (including pivot tables)
• Able to work independently with minimal supervision, strong customer service skills, and attention to detail
• Knowledge of web design and HTML is an added advantage
• Positive attitude and willingness to learn
• Thrive in a fast-paced, client-facing, detail-oriented digital advertising agency environment

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
• Comprehensive outpatient & medical benefits on top of great insurance coverage
• Extensive annual leave entitlement (Birthday, marriage, maternity, paternity, paid sabbatical leave)
• Positive and supportive leadership
• A work culture that drives teamwork and collaboration
• Hybrid and flexible working arrangements
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig
• Fun employee engagement activities & parties, annual dinners and company trips
• Strategic office location that's easily accessible by public transportation
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

Think Big challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

Own It plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. Own It highlights ability to make the work yours and deliver creative results.

Have Fun

Have Fun means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.