Senior Specialist - Product Marketing (Postpaid)

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Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands
  
  

Job Summary

The Senior Manager, Postpaid Product is responsible for end-to-end ownership of postpaid mobile products, including product strategy, portfolio management and commercial performance. This role drives growth in subscriber base, ARPU, and profitability by delivering competitive, customer-centric postpaid plans aligned with network capabilities, market trends, and business objectives.

The Day-To-Day Activities

Product Strategy & Roadmap

Define and execute the postpaid product strategy and multi-year roadmap aligned with company goals.

Identify market opportunities through customer insights, competitive analysis, and industry trends.

Translate network, digital, and enterprise capabilities into compelling consumer propositions.

Product Development & Lifecycle Management

Lead ideation, design, launch, and optimization of postpaid plans, add-ons, bundles, and promotions.

Own product from concept, business case, go-to-market and work with Base Marketing on life cycle management, and sunset.

Ensure clear product positioning, differentiation, and value communication.

Commercial Performance

Develop pricing frameworks, plan structures, and promotional mechanics to drive acquisition, upsell, and retention.

Monitor KPIs including subscriber growth, churn, ARPU, revenue, margin, and product penetration.

Optimize portfolio performance through data-driven insights and continuous improvements.

Prepare and present business cases, product papers, and performance reviews to senior management.

Sales Performance & Channel Governance

Act as the key liaison point between Product and Sales divisions for postpaid acquisition performance.

Monitor and analyze sales KPIs including gross adds, net adds, Port-In conversion, channel productivity, and dealer performance.

Track growth, health, and effectiveness of dealer and distribution channels.

Identify gaps, leakages, or underperformance across channels and act as a governance to ensure adherence to product intent and targets.

Provide data-driven recommendations to improve sales execution, incentives, channel strategy, and acquisition quality.

Go-To-Market & Enablement

Lead go-to-market planning including launch timelines, marketing messaging, sales tools, and training.

Ensure seamless execution across channels (own branch, dealers, telesales).

Support campaigns with clear propositions and sales-ready materials

Partner with Marketing on ATL/BTL campaigns.

Customer Experience & Journey

Design simple, intuitive, and competitive customer journeys from acquisition to servicing, with strong focus on postpaid Port-In experience.

Lead continuous improvements to Port-In processes & partner with Network, IT, Sales, and Customer Service to remove friction points and improve Port-In success rates and customer satisfaction.

Drive improvements in onboarding, usage transparency, billing clarity, and retention levers.

Champion customer-first thinking and right-first-time execution in all product and journey decisions.

Cross-Functional Stakeholder Management

• Work closely with Network, IT, Digital, Marketing, Sales, Customer Experience, Finance, Legal, and Regulatory teams.
• Act as the single point of accountability for postpaid product decisions.
• Governance & Compliance
• Ensure products comply with regulatory, legal, and internal policy requirements.
  
  

About You

• Bachelor's degree in Business, Marketing, Economics, or a related field
• 812 years of experience in product management, preferably in telecommunications or subscription-based industries.
• Strong experience managing postpaid/mobile products, pricing, and commercial performance.
• Proven track record of launching and scaling successful consumer products
• Strong commercial and analytical mindset
• Deep understanding of telco postpaid economics (ARPU, ARPA, Churn etc)
• Excellent stakeholder management and influencing skills
• Strategic thinking with strong execution capability
• Data-driven decision making
• Clear communication and presentation skills
  
  

What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.