Company Description
Power Root Commercial, a proudly Malaysian company, is renowned for its commitment to wellness, value, and high standards through brands like Alicaf, Per'l Caf, Ah Huat, and many more.
We create beverages that fit every lifestylewhether at home, in the office, or on the go. With a strong focus on well-being, our R&D center is equipped with advanced capabilities to ensure every product meets the highest nutritional and quality standards.
As we continue to expand beyond Malaysian borders, we are driven by a simple philosophy: enjoying life's small pleasures, one sip at a time.
Job Description
Company Description
Power Root is a proudly Malaysian company recognized for its popular brands such as Alicaf, Per'I Caf, Ah Huat White Coffee, and more. We are dedicated to wellness, quality, and high standards, combining traditional excellence with modern processes to create delicious beverages. Power Root products are designed to fit varied lifestyles, providing enjoyment whether at home, in the office, or on-the-go. Our research and development is driven by well-being, utilizing the latest capabilities to develop innovative, nutritional and tasty products for global consumers.
Key Responsibilities
- Collaborate with Sales and Marketing teams to execute brand campaigns, go-to-market plans, product launches, and promotional activities.
- Analyse internal and external market data (e.g., Nielsen, sales data) to create impactful sales stories and improve brand engagement.
- Support the development and implementation of trade marketing plans to achieve sales and distribution targets.
- Coordinate with Marketing to develop Point-of-Sale Materials (POSM) ensuring accurate and effective brand communication.
- Assist in planning and monitoring channel strategies and promotional activities, ensuring alignment with ROI objectives.
- Maintain an updated promotion calendar and ensure smooth execution of campaigns in line with brand guidelines.
- Liaise with internal teams and external agencies to ensure timely delivery and success of campaigns.
- Prepare reports and presentations to evaluate trade marketing performance and provide actionable insights.
Education:
- Bachelor's Degree in Marketing, Business, or a related field.
Language
- Fluency in Mandarin (speaking, writing, and reading) is mandatory.
Requirement
- 24 years of experience in trade marketing, brand marketing, or sales within FMCG or retail industries.
- Strong analytical skills with the ability to interpret market data (e.g., Nielsen, sales performance reports).
- Proven experience coordinating product launches, promotional campaigns, or go-to-market initiatives.
- Good knowledge of channel strategies, POSM development, and ROI-driven campaign planning.
- Excellent communication, presentation, and stakeholder management skills.
- Proficient in Microsoft Excel, PowerPoint, and other reporting tools.
- Detail-oriented, organized, and able to manage multiple projects within tight deadlines.
