Senior User Acquisition (UA) Manager

About Us

Pixlr is one of the world's leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We're looking for a hands-on Senior UA Manager to scale our subscriber base and drive sustainable growth.

The Job:

Paid Acquisition Management

• Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels
• Allocate and optimise large budgets to maximise ROAS and user quality
  
  

Creative & Funnel Optimisation

• Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams
• Conduct A/B tests across ads, trials, onboarding, and pricing models
  
  

Attribution & Measurement

• Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools
• Analyse trial-to-paid conversion, retention, and CAC payback metrics
  
  

Performance Monitoring & Reporting

• Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights
• Present findings and recommendations to stakeholders
  
  

Partnerships & Growth Initiatives

• Manage agency and platform relationships, leveraging beta programme access
• Support App Store Optimisation (ASO) and organic acquisition strategies
  
  

Requirements

The Person:

• 4+ years experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused)
• Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads
• Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs
• Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools
• Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback)
• Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts
• Fast executor with strong ownership mentality and clear communication skills
  
  

Benefits

• Play a central role in scaling a global creative brand
• Fully Remote with highly flexible hours
• High-impact, high-ownership role with a lean, ambitious team