SEO & AI Search Specialist

Location: Kuala Lumpur, Malaysia

Reporting to: Strategy Director

Full-time + Competitive salary + performance incentives

ZipZipe is an Australian marketing operations partner helping businesses grow through Google Ads, websites, SEO, hosting, automation, and digital growth systems.

We do not see SEO as a standalone service anymore.

Search is changing.

Google is changing.

AI is changing how people discover information.

We're building the next generation of organic growth systems that combine SEO, AI search visibility, content systems, automation, authority building, and conversion optimisation.

We're looking for an SEO & AI Search Specialist who wants to help build that future.

This is not a traditional SEO role.

This is an opportunity to help shape how AI and organic search work together across client campaigns and internal systems.

What do we value

Ownership and execution

You'll be trusted to take ownership of client SEO campaigns, identify opportunities, build solutions, implement improvements, measure outcomes, and continuously improve performance.

Strong SEO judgement

You understand that SEO is not about publishing more content.

It's about understanding search intent, building topical authority, creating useful content, improving user experience, and helping businesses generate qualified leads.

Technical curiosity

You enjoy understanding how websites work.

You are comfortable navigating CMS platforms, analytics tools, search data, technical SEO issues, AI tools, and automation platforms.

Leverage through AI and systems

You actively use AI to improve quality, speed, consistency, and scalability.

You think beyond individual tasks and look for opportunities to build repeatable systems and workflows.

Continuous learning

Search evolves constantly.

You stay curious, test ideas, challenge assumptions, and adapt quickly.

What will I do

You will help build and operate the organic growth systems that support both ZipZipe and our clients.

You will:

• Manage SEO campaigns for Australian businesses across multiple industries
• Conduct keyword research, content planning, competitor analysis, and topical authority development
• Create and improve SEO strategies that drive organic traffic, rankings, and leads
• Use AI tools to accelerate research, content production, content optimisation, and workflow efficiency
• Build and refine AI-powered SEO workflows and SOPs
• Identify technical SEO issues and work with developers to implement solutions
• Conduct website audits using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
• Optimise WordPress and Shopify websites for organic search performance
• Monitor rankings, traffic, conversions, and technical health across client accounts
• Assist with content strategy, content briefs, internal linking, and topical authority frameworks
• Explore emerging opportunities in AI Search, Google AI Overviews, ChatGPT, Gemini, Perplexity, and other search platforms
• Participate in selected client meetings and present SEO recommendations when required
• Help improve internal systems that increase delivery quality, efficiency, and scalability

What success looks like

• SEO delivery is becoming faster, more scalable, and more consistent through the use of AI-powered systems.
• Clients are seeing measurable improvements in rankings, organic traffic, lead generation, and search visibility.
• Content production workflows are becoming increasingly automated without compromising quality.
• Technical SEO issues are identified and resolved proactively.
• Internal SEO processes are clear, repeatable, and continuously improving.
• You actively bring new ideas, tools, workflows, and opportunities that help ZipZipe stay ahead of where search is heading.

About you

You're an SEO professional first and an AI-enabled marketer second.

You understand that AI does not replace SEO expertise. It amplifies it.

You have genuine hands-on SEO experience and can demonstrate real examples of websites, content, or campaigns that achieved meaningful organic growth.

Ideally, you'll bring:

• 3 to 5+ years of hands-on SEO experience
• Strong understanding of keyword strategy, search intent, topical authority, content planning, and technical SEO
• Experience using Ahrefs or SEMrush
• Strong experience with Google Search Console and GA4
• Experience working with WordPress and Shopify websites
• Experience using Screaming Frog for technical audits
• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, or similar platforms
• Experience using automation platforms such as Zapier or Make
• Ability to interpret SEO data and translate insights into actions
• Strong written communication and content briefing skills
• Ability to manage multiple projects and priorities effectively

You might be a great fit if

• You have successfully ranked websites and can explain how you achieved the results
• You have built or improved SEO systems and workflows
• You enjoy combining SEO expertise with AI and automation
• You understand both technical SEO and content SEO
• You are comfortable working independently and taking ownership
• You enjoy solving problems rather than simply following checklists
• You are excited about the future of AI Search and organic discovery

What this role is not

This is not a social media role.

This is not a content posting role.

This is not an events marketing role.

This is not a role for someone who has worked in marketing for one or two years without meaningful SEO experience.

This is not a role for someone who has never used Google Search Console, GA4, or a CMS platform.

This is not a role for someone who has never conducted keyword research, planned content strategy, or ranked content in search engines.

This is not a pure content writing role.

This is not a backlink spam role.

This is not a reporting-only role.

This is not a role for someone who blindly follows outdated SEO checklists.

We're looking for someone who understands how search works, has delivered real SEO results, and is excited about combining SEO, AI, and automation to build the future of organic growth.

Eligibility

This role is based in Kuala Lumpur, Malaysia.

Applicants must:

• Be a Malaysian citizen or hold valid full working rights in Malaysia
• Be available for travel to work from our Kuala Lumpur office.
• Be comfortable reading Chinese and understanding English-language documentation, tools, and training materials.

What We Offer

• Competitive salary based on experience and capability
• Performance-based career progression
• Exposure to Australian clients across multiple industries
• Ongoing training in SEO, AI Search, automation, and digital growth systems
• Direct access to experienced strategists and leadership
• Annual leave, public holidays, EPF, SOCSO, and statutory benefits
• A structured environment focused on learning, ownership, and continuous improvement