Build SEO Systems That Move Real Businesses Forward
Step into an opportunity built for a senior SEO who wants autonomy, influence, and room to grow.
This isn't a plug-and-play SEO role. It's for someone who understands how technical SEO, content, analytics, and local visibility work together-and wants full ownership of performance across complex, high-intent websites.
You'll own SEO end to end across transportation and logistics-focused sites, shaping how technical SEO and content strategy operate as one system-while working remotely with flexible hours and a clear path into leadership.
Job Description
As an SEO Specialist (Technical & Content Strategy), you will work hands-on across technical audits, analytics, keyword strategy, and content optimization. This blended role requires full independence, close collaboration with writers and developers, and a long-term mindset toward building scalable SEO and content workflows.
Job Overview
Employment type: Full-time
Shift: Morning shift, Night shift, or Midshift (Monday-Friday) with a minimum 4-hour overlap within 9:00 AM-5:00 PM EST (flexible beyond that) Weekends Off
Work setup: Work From Home, Malaysia
Exciting Perks Await!
- Work from home arrangement
- Flexible shift schedule
- Fixed weekends off
- Government benefits
- Eight (8) days annual leave
- Career growth opportunities
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses
- (Want to know more Visit: https://emapta.com/training-calendar/)
The Qualifications We Seek
Required Qualifications
- 4 years of hands-on SEO experience covering both technical SEO and content strategy
- Excellent written and verbal English communication skills
- Strong understanding of the Canadian market
- Proven experience owning GA4 and Google Tag Manager implementations end to end
- Strong experience managing Google Business Profiles for local or multi-location businesses
- Advanced knowledge of on-page, off-page, technical SEO, and local SEO
- Hands-on experience with SEMrush, Ahrefs, Screaming Frog, GA4, GTM, and Google Search Console
- Ability to work independently, prioritize effectively, and make decisions without constant supervision
- Experience collaborating with writers and developers in structured workflows
- Strong analytical skills with the ability to translate data into action
- Clear communication skills and confidence engaging stakeholders
- Availability to overlap with EST hours
Nice to Have
- Background in automotive, transportation, logistics, telematics, or related industries
- Bonus experience with WordPress, HubSpot, or similar CMS platforms
Your Daily Tasks
SEO Ownership & Strategy
- Own SEO performance end to end across multiple automotive and logistics-focused websites
- Research, plan, and execute keyword strategies aligned with business and marketing goals
- Build content roadmaps based on keyword opportunities and industry demand
- Create detailed content briefs and ensure alignment with search intent and SEO strategy
- Optimize existing content and landing pages for rankings, engagement, and conversions
Technical SEO
- Conduct full technical SEO audits and continuously monitor crawlability, indexation, and site performance
- Identify, prioritize, and resolve technical issues including 404s, redirects, duplicate tags, canonical errors, and broken links
- Manage and optimize XML sitemaps, robots.txt, metadata, structured data, and overall site architecture
- Work closely with developers to implement SEO best practices across pages, templates, and campaigns
Analytics, Tracking & Reporting
- Own GA4 setup, configuration, and ongoing analysis including events, conversions, funnels, and reporting
- Manage Google Tag Manager independently, including tag creation, triggers, variables, and debugging
- Ensure accurate tracking across forms, CTAs, landing pages, and user journeys
- Own Google Search Console monitoring and diagnostics
- Analyze performance and prepare regular SEO and content reports with clear insights and recommendations
Local SEO & Authority
- Manage and optimize Google Business Profiles for North American markets
- Support multi-location local SEO strategies including categories, services, posts, reviews, and local landing pages
- Monitor and improve local search visibility and map pack performance
- Support backlink cleanup, internal linking strategies, and authority-building initiatives
Process & Leadership Growth
- Contribute to process building, documentation, and training materials
- Support onboarding and mentoring of future SEO and content team members
- Help shape scalable SEO and content workflows with a leadership mindset
Tools You Will Use
- SEMrush
- Ahrefs
- Screaming Frog
- GA4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- ClickUp
- Google Drive
- OneDrive
- Slack
About the Client
Operating in the transportation and logistics space, our client runs digital platforms that support high-intent searches across automotive and mobility services. With strong growth ambitions and a focus on performance-driven marketing, they offer an environment where SEO directly influences revenue, lead generation, and business expansion-making this role both visible and impactful.
Welcome to Emapta Malaysia!
At Emapta, we believe in building careers that resonate with passion, purpose, and the vibrant spirit of Malaysia. Our diverse roster of over 1,000 international clients spans various industries, offering you a dynamic platform to showcase your skills and make a meaningful impact on a global scale. For over a decade, we have helped companies adapt to ever-changing market needs by providing access to a wide range of talent, office solutions, and more. Our mission is to hone your skills and help you reach the top and become part of the top 1% talent in Malaysia.
Emapta is more than just a company; it's a tight-knit community that values the unique blend of professionalism and Malaysian warmth. Ou organization embodies a culture that encourages innovation, collaboration, and continuous learning. Share your passion and enthusiasm across the globe and enjoy the flexibility to thrive in your career while savoring the joys of life outside the office.
Be part of Emapta's story - a story that values diversity, celebrates success, and embraces the colorful culture of Malaysia.
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