About Anker Innovations
Anker Innovations is a global leader in consumer electronics and smart hardware, with brands including Anker, Soundcore, eufy, and Nebula. Founded in 2011 and headquartered in Shenzhen, we serve customers in 100+ countries and regions with annual revenue exceeding RMB 10 billion.
Our products — from GaN fast chargers and wireless earbuds to smart home devices and portable projectors — have earned long-term Best Seller positions on Amazon and strong shelf presence in major retailers worldwide including Best Buy, Walmart, and Target.
Our Mission: Make technology simpler and life more beautiful.
Our Values: Users First · Innovation-Driven · Pursuit of Excellence · Global Mindset
Role Overview
We are looking for a creative and data-driven Social Media & KOL Marketing Specialist to build Anker's brand presence across Malaysia's social media landscape. You will own our social media strategy, manage KOL/influencer partnerships, and create engaging content that resonates with Malaysian consumers — driving brand awareness, community growth, and sales conversion.
This is a unique opportunity to be the voice of Anker in Malaysia, shaping how millions of consumers discover and connect with our brand through social platforms.
Key Responsibilities
1. Social Media Strategy & Management
- Develop and execute social media strategies across key platforms in Malaysia (TikTok, Instagram, Facebook, YouTube, Shopee Live, Lazada Live)
- Manage Anker Malaysia's official social media accounts — content planning, posting schedules, community engagement, and performance tracking
- Create platform-specific content strategies that align with local trends, cultural moments, and consumer behaviour
2. KOL & Influencer Marketing
- Build and maintain a KOL/influencer database across tech, lifestyle, gaming, and home & living verticals in Malaysia
- Identify, negotiate with, and manage end-to-end relationships with macro, mid-tier, and micro KOLs for campaign execution
- Develop creative briefs, manage deliverables, and track ROI of KOL collaborations (reach, engagement, conversion, sales attribution)
- Plan and execute live streaming campaigns on TikTok Shop, Shopee Live, and Lazada Live with top KOLs
3. Content Creation & Campaign Execution
- Collaborate with regional creative teams and local agencies to produce high-quality social content (short-form video, graphics, copywriting)
- Lead end-to-end execution of social media campaigns — from ideation and creative development to launch, real-time optimisation, and post-campaign reporting
- Coordinate product seeding and review programs with key tech reviewers and lifestyle creators
4. Performance Analytics & Optimisation
- Monitor social media KPIs (follower growth, engagement rate, reach, sentiment, conversion rate) and provide weekly/monthly performance reports
- Use data insights to continuously optimise content strategy, posting cadence, and KOL selection
- Track competitor social media activity and industry trends in Malaysia's consumer electronics space
- Manage social media advertising budgets (paid social, KOL boosting) for maximum ROI
5. Community Building & Brand Advocacy
- Build and nurture Anker's brand community in Malaysia through user-generated content campaigns, loyalty programs, and social engagement
- Manage social customer care — respond to comments, messages, and reviews in a timely and brand-consistent manner
- Identify brand advocates and superfans, and develop community-led growth initiatives
Qualifications
Required
- Bachelor's degree or above in Marketing, Communications, Media, or a related field
- 3+ years of experience in social media marketing, KOL/influencer management, or digital marketing — preferably within consumer electronics, tech brands, or e-commerce
- Proven track record of managing successful KOL campaigns in Malaysia with measurable results (please share case studies or portfolio)
- Deep understanding of Malaysia's social media landscape — platform algorithms, content trends, and KOL ecosystem across TikTok, Instagram, Facebook, and YouTube
- Strong copywriting and storytelling skills in English and Bahasa Malaysia; ability to adapt tone and voice for different platforms and audiences
- Data-driven mindset — comfortable with analytics tools, social media dashboards, and campaign performance reporting
- Excellent project management skills with the ability to juggle multiple campaigns simultaneously
- Creative thinking with a pulse on the latest social media trends and pop culture
Preferred
- Experience with live commerce (TikTok Shop, Shopee Live, Lazada Live) and social commerce strategies
- Existing network of KOL relationships in Malaysia's tech, lifestyle, and gaming communities
- Experience with social media advertising (Meta Ads, TikTok Ads, YouTube Ads)
- Mandarin proficiency for cross-regional collaboration
- Experience working with global or regional brand teams
- Familiarity with consumer electronics or mobile accessories category
What We Offer
- Competitive compensation package with performance-based incentives
- Creative freedom to shape Anker's brand voice in Malaysia
- International exposure — collaborate with marketing teams across Asia, North America, and Europe
- Flat organisational structure — your ideas will be heard and acted on quickly
- Access to the latest Anker products for content creation and personal use
- Career growth in a rapidly expanding company with a track record of internal promotion
- Employee product discounts, annual leave, and statutory benefits per Malaysian employment law
Why Join Anker
- Build a brand from the ground up: Be the face behind Anker's social media presence in Malaysia — a market with enormous growth potential
- Innovation culture: We encourage experimentation, fast iteration, and data-driven creativity
- Brand momentum: Anker is one of the most recognised tech accessory brands worldwide — you'll have strong brand equity to build on
- Cross-functional collaboration: Work with product, sales, and e-commerce teams to create integrated marketing experiences
- Diverse team: Join a multicultural team spanning multiple continents and backgrounds
