MISSION
MKS PAMP is seeking a highly motivated and dynamic
Community & Social Media Manager to lead and grow our online presence while fostering meaningful engagement with our community. This role is a blend of creativity, analytics, and strategic execution, aimed at strengthening our company's connection with its audience and driving measurable outcomes through organic and paid strategies. The ideal candidate is a native English speaker with experience managing online communities, crafting compelling content, and running paid social campaigns. A background or interest in the precious metals industry is highly desirable.
Main Activities And Responsibilities
MAIN ACTIVITIES AND RESPONSIBILITIES
Social Media Management:- Oversee and manage the day-to-day operations of our social media platforms including Instagram, TikTok, LinkedIn, and others.
- Manage and moderate comments, messages, and feedback across all platforms, ensuring prompt and professional responses.
- Cultivate and engage with our existing communities to enhance loyalty and advocacy.
Content Creation:- Develop and execute engaging, brand-aligned content strategies, including posts, videos, and stories.
- Collaborate with internal teams to highlight products, services and industry insights.
- Stay ahead of trends and propose innovative content ideas to drive engagement and growth.
Paid Social Media Campaigns:- Plan, execute, and optimize paid social media campaigns to achieve business goals, such as brand awareness, engagement, and lead generation.
- Analyze campaign performance, provide detailed reports, and recommend strategies for improvement.
Influencer Relationship Management:- Identify, engage, and manage relationships with influencers who align with our brand values and audience.
- Collaborate with influencers to create impactful content and campaigns that amplify brand reach.
- Monitor influencer performance metrics and provide insights to improve partnership outcomes.
Data-Driven Insights:- Utilize analytics tools to monitor performance metrics (e.g., engagement rates, reach, impressions, and paid campaign results).
- Provide actionable recommendations based on data to optimize organic and paid strategies.
- Report on audience behavior, campaign performance, and key insights to inform future strategies.
Community Engagement:- Foster relationships with online followers professionally and empathetically.
- Handle comments with composure, tact, and a solutions-focused approach.
- Act as the voice of the brand, ensuring consistency in tone and messaging across all channels.
Collaboration with Customers & Partners:- Work closely with customers and partners to co-develop social media campaigns and initiatives that enhance brand awareness, sales, and community engagement.
- Monitor partners social media activities and ensure brand values are maintained and constantly represented.
- Support partners by providing corporate marketing materials and other resources to help them successfully run digital campaigns.
Required Education And Experience
- 5 years of proven experience in managing social media accounts, online communities, and paid social media campaigns.
- Bachelor's Degree in Marketing, Communications, Business, or a related field.
Qualifications And Skills
- Experience with content creation tools (e.g., Adobe Suite).
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Creative mindset with a practical approach to managing and engaging audiences.
- Experience with social media management tools (e.g., Hootsuite) and analytics platforms (e.g., GA4, Facebook Ads Manager).
- Familiarity with digital advertising strategies, audience segmentation, and budget optimization.
- Experience or a strong interest in the precious metals industry is highly preferred.
- Ability to work independently, prioritize tasks, and meet deadlines.
- A proactive, problem-solving attitude and excellent interpersonal skills.
- Native or proficient English speaker with exceptional written and verbal communication skills.
