Social Media Coordinator Intern

Title: Social Media Coordinator Intern

Location: Petaling Jaya, Selangor

Duration: 6 Months

Reports to: Associate Director, Creative Strategy

We are seeking a detail-oriented and data-driven Social Media Coordinator Intern to support our Creative Strategy and MGAG Production team. This role is ideal for someone who is passionate about digital content, social media performance, and turning analytics into actionable insights. The intern will assist in tracking content performance, gathering social media data, preparing reports, and identifying trends that inform creative strategy decisions.

Key Responsibilities

• Assist in collecting and compiling social media performance data across MGAG platforms and Creative Strategy campaigns (TikTok, Instagram, YouTube, Facebook, etc.).
• Support the team in tracking content performance metrics such as views, engagement rates, audience growth, and campaign performance.
• Help with data gathering for social trend analysis, identifying patterns in viral content, platform behaviour, and audience engagement.
• Assist in preparing weekly and monthly performance reports for MGAG content and client campaigns.
• Support the Creative Strategy team with campaign analytics, including post-campaign reporting and key insights.
• Conduct desk research on social media trends, creator performance, and competitor content to support strategy and content ideation.
• Maintain and update internal dashboards, trackers, and reporting sheets for ongoing campaigns and content performance.
• Work closely with both MGAG and Creative Strategy teams to provide data-backed insights that support content planning and strategy development.

Requirements

• Currently pursuing a Diploma or Bachelor's Degree in Marketing, Media, Communications, Business, Data Analytics, or related fields.
• Strong interest in social media platforms, digital content, and online trends.
• Comfortable working with data, spreadsheets, and analytics dashboards (Google Sheets / Excel).
• Basic understanding of social media metrics such as engagement rate, reach, impressions, and audience growth.
• Strong attention to detail and organisational skills.
• Able to manage multiple tasks and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and derive simple insights.
• Passion for digital media, content trends, and the creator economy.