Report to Digital Marketing Manager to lead and manage all assigned CRM and social media in-house
Build, plan and implement overall CRM and Social Media strategy and manage the proposed strategy from end-to-end, including ROI and KPI measurements
Manage CRM and social media related campaigns including but not limited to:
Content Marketing across multiple digital/social media channels in multiple languages (English & BM) to drive campaign/product awareness, engagement and conversion. Create and optimize blog content, ensuring alignment with SEO best practices and brand objectives.
Social media channels management (Facebook, Instagram, TikTok, YouTube, LinkedIn, XHS, etc) content creation, strategy and query responding across all social media channels and owned platforms.
Digital Campaigns Plan, execute, and monitor Go-To-Market (GTM) and Country Marketing Fund (CMF) strategies, including Influencer (KOL) Marketing and Affiliate programs
CRM & Email Marketing Design and implement email marketing campaigns, customer segmentation, and database management. Leverage data to create personalized marketing initiatives and improve customer retention.
SEO - Plan, develop and implement SEO strategy. Monitor and provide report based on the tools available
Loyalty Program Management Lead the ROG Loyalty Program, ensuring seamless customer experiences and program growth.
Reporting & Analytics Monitor and analyze social media, CRM, and campaign KPIs, delivering regular reports with insights and recommendations for improvement.
Collaboration Work effectively with internal teams, management, and external vendors (e.g., agency partners).
Other Tasks Execute activities based on quarterly marketing plans, budget control, and any additional assignments from management.
Qualifications:
Must possess a Degree/Diploma in Marketing / Public Relations / Mass Communications / Business / Advertising or a recognized college education in a related discipline
At least three (3) years of working experience in the CRM and Social Media field, mandatory to have hands-on experience in CRM, Social Media campaign setup and KOL management.
Must possess strong interest in IT, gadgets, hardware, components and/or desktop solutions.
Good command of English and Bahasa Malaysia, both spoken and written. Able to communicate in Chinese would be an added advantage.
Display a proactive, positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willing to learn for self-improvement and possess keen attention to details.
