We're looking for a digitally savvy, creative, and detail-oriented Social Media Executive to support our retail marketing team in managing the day-to-day operations of our social media platforms. If you have a passion for creating engaging content, understanding digital trends, and working with F&B brands, this is your chance to be part of a dynamic, fast-paced environment
Key Responsibilities
- Assist in planning and maintaining the content calendar across social platforms (e.g., Instagram, TikTok, Facebook, XHS), aligned with launches, promotions, and brand campaigns in coordination with the brand, retail, and e-commerce teams.
- Write & curate clear, engaging, and brand-aligned content, captions, and CTAs tailored to each platform and audience.
- Monitor and respond to comments, direct messages, and tagged content daily to foster engagement and maintain a positive brand presence to build community and maintain a warm, positive brand voice.
- Stay ahead of social trends, competitor activities, and cultural moments; propose creative ideas that make TLJ content feel fresh, relevant, and shareable.
- Collaborate with designer to produce engaging visual/ video assets (e.g., Reels, Stories, TikTok).
- Assist in identifying and managing media, influencer and ambassador relationships, including sourcing and repurposing user-generated content.
- Execute seasonal and tactical campaigns, ensuring timely rollout of all content and deliverables.
- Track and report on key social media metrics; contribute insights for weekly & monthly performance reviews.
- Support live content capture during events, pop-ups, or shoots, including basic photo/video documentation.
Requirements
- 12 years of experience in social media marketing, digital content management, or a related fieldpreferably in the F&B, lifestyle or retail industry.
- Strong understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, XHS), including content formats, audience behaviors, and platform algorithms.
- Excellent writing, content curating and communication skills, with the ability to craft engaging, platform-appropriate captions, and CTAs.
- A keen eye for food styling, lifestyle aesthetics, and visual storytelling.
- Basic photo/video editing skills using tools such as Canva, CapCut, Adobe Express, or similar.
- A keen eye for design, aesthetics, and current trends in digital content and youth culture.
- Familiarity with scheduling, publishing, and analytics tools (e.g., Meta Business Suite, Later, Sprout Social).
- Strong organizational and time management skills; able to handle multiple tasks and deadlines.
- Collaborative mindset; able to work cross-functionally with design, content, e-commerce, and retail teams.
- Willingness to travel or work flexible hours occasionally during campaign periods or brand events.
Bonus Points
- Experience working in a fast-paced environment or across different consumer segments (e.g., F&B, Cafe, lifestyle, or retail).
- Passion for food trends, digital trends, emerging platforms, and experimenting with new content formats (e.g., Reels, TikTok trends, interactive stories).
- Familiarity with influencer or creator collaboration processes.
- Ability to adapt tone, style, and messaging for different brand voices or target audiences
