Welcome to GO Asia!
GrowthOps is a marketing transformation agency and a leading Customer Engagement agency in APAC. For over 15 years, we've helped brands go to market across Asia by integrating strategy, design, technology, and AI. We work with enterprises and high-growth companies across industries including financial services, telco, e-commerce, and more. GrowthOps is part of The Applied AI Company.
Overview
We are seeking a proactive and creative
Social Media Executive to support the planning, execution, and management of social media activities across multiple brands and platforms. This role is ideal for someone passionate about social media, digital trends, content creation, and community engagement. The Social Media Executive will work closely with the Creative Team to ensure content is delivered on time, campaigns are executed smoothly, and social channels remain active and engaging.
Responsibilities
Content Planning & Publishing
- Assist in the development and maintenance of monthly social media content calendars.
- Schedule and publish content across platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X.
- Ensure content is posted accurately and according to approved timelines.
- Coordinate with designers, copywriters, and content creators to gather assets for publishing.
Community Management
- Monitor and respond to comments, direct messages, and audience interactions in a timely manner.
- Escalate customer service issues or sensitive conversations when required.
- Engage with relevant communities and conversations to increase brand visibility.
Content & Trend Research
- Research industry trends, social media best practices, and emerging platform features.
- Identify trending topics, hashtags, sounds, and content opportunities.
- Support brainstorming sessions and contribute creative content ideas.
Campaign Support
- Assist in the execution of social media campaigns, contests, and influencer collaborations.
- Coordinate content approvals and ensure campaign deliverables are met.
- Support event coverage and live social media updates when required.
Reporting & Analytics
- Track and compile monthly social media performance metrics.
- Prepare basic performance reports and competitor monitoring updates.
- Support the team in identifying insights and optimization opportunities.
Requirements
Experience
- 1–3 years of experience in social media, digital marketing, communications, or a related field.
- Fresh graduates with relevant internships, portfolio work, or strong social media experience are encouraged to apply.
Skills
- Strong understanding of major social media platforms and their best practices.
- Excellent written communication and copywriting skills.
- Strong organizational skills and attention to detail.
- Ability to manage multiple tasks and deadlines simultaneously.
- Familiarity with social media scheduling and reporting tools.
Qualifications
- Experience creating content for Instagram Reels, TikTok, and short-form video platforms.
- Basic design skills using Canva, Adobe Creative Suite, or similar tools.
- Basic video editing skills using CapCut, Premiere Pro, or similar software.
- Experience working in an agency environment is an advantage.
Success Measures
- Consistent and accurate content publishing.
- Timely community management and audience engagement.
- Strong contribution to content ideas and campaign execution.
- Reliable reporting and administrative support.
- Ability to manage multiple client accounts effectively.
Must have skills
- Social Media
- Communications
- Client management
- Content publishing
- Community management
- Social media content planning
Good to have skills
- Mandarin
- Social media content creation
