Key Responsibilities
1. Social Media Management
- Plan, create, and publish engaging content across all social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, X/Twitter).
- Manage daily posting, community engagement, and customer interactions while ensuring brand voice consistency.
- Monitor trends, competitor activity, and platform best practices to optimize content performance.
2. Content Creation & Campaign Execution
- Collaborate with designers, agencies, and internal teams to develop creative assets (static, video, reels, stories).
- Execute social media campaigns tied to brand launches, promotions, events, or seasonal moments.
- Write compelling captions, scripts, and short-form content that align with PR messaging and brand guidelines.
3. Public Relations & Brand Reputation
- Support PR initiatives by crafting digital narratives that strengthen brand credibility and consumer trust.
- Assist with press releases, media announcements, and influencer communications when required.
- Manage online reputation by monitoring conversations and responding promptly to consumer comments, queries, and sensitive issues.
4. Influencer & KOL Coordination
- Identify suitable influencers/KOLs for FMCG campaigns and assist in end-to-end coordination.
- Track deliverables, evaluate performance, and maintain strong relationships with influencer partners.
5. Analytics & Reporting
- Track performance metrics (engagement, reach, sentiment analysis, campaign ROI).
- Prepare weekly/monthly social media reports and insights for management review.
- Provide recommendations to improve engagement, content quality, and PR effectiveness.
Key Requirements
- Diploma or Bachelor's degree in Marketing, Mass Communication, Public Relations, or related field.
- 13 years of experience in social media management or PR (FMCG experience is an added advantage).
- Strong writing, storytelling, and content creation skills.
- Familiar with social media tools (Meta Business Suite, TikTok Analytics, Hootsuite, etc.).
- Ability to work in a fast-paced FMCG environment with tight deadlines.
- Good understanding of online consumer behavior and digital trends.
- Creative mindset with strong attention to detail and brand consistency.
