Key Responsibilities
Social Media Management
- Manage daily operations of company social media platforms (Facebook, Instagram, TikTok, X, YouTube, etc.)
- Plan, schedule, and publish content according to approved content calendars
- Maintain consistent brand tone and messaging
- Monitor platform activity and audience interactions
Content Execution
- Create engaging captions and platform-optimized content
- Collaborate with production and marketing teams to promote programs and campaigns
- Assist in developing short-form video and real-time content opportunities
Audience Engagement
- Respond to comments and messages professionally and promptly
- Build active online communities around Channel 10 Malaysia content
- Monitor trends and recommend timely content opportunities
Analytics & Optimization
- Track and analyze performance metrics across platforms
- Produce weekly and monthly performance reports
- Continuously optimize posting strategy based on data insights
Key Performance Indicators (KPIs)
(Primary Measurement of Role Success)
1. Audience Growth
- Achieve consistent monthly follower growth across platforms
- Increase subscriber and follower acquisition through organic content
- Improve audience retention and repeat engagement
Target Example:
- +5–8% monthly follower growth (platform dependent)
2. Engagement Performance
- Improve engagement rate (likes, comments, shares, saves)
- Increase average video watch time and completion rate
- Drive meaningful interactions rather than passive views
Measured By:
- Engagement rate (%)
- Shares & saves per post
- Video completion metrics
3. Content Performance
- Deliver high-performing posts exceeding platform benchmarks
- Maintain consistent posting frequency
- Contribute to viral or high-reach content initiatives
Target Example:
- Minimum 20–30% posts exceeding average reach benchmark
4. Operational Excellence
- Content calendar adherence 95%
- Timely publishing of scheduled content
- Accuracy in captions, tagging, and branding
5. Community Management
- Response time to comments/messages within 24 hours
- Positive audience sentiment and brand interaction quality
6. Campaign Contribution
- Support measurable reach and engagement targets for show launches and marketing campaigns
- Assist in achieving campaign digital visibility goals
Requirements & Qualifications
Education
- Bachelor's Degree in Marketing, Communications, Media Studies, Journalism, or related field.
Experience
- 1–3 years experience in social media management or digital content roles.
- Fresh graduates with strong portfolios may be considered.
Skills
- Strong copywriting and storytelling ability
- Understanding of social media algorithms and trends
- Basic video/photo editing (Canva, CapCut, Adobe tools)
- Familiarity with analytics dashboards and reporting
- Strong organizational and time-management skills
Core Competencies
- Data-driven mindset
- Creativity with performance awareness
- Adaptability in fast-paced media environments
- Collaboration and communication skills
- Attention to detail
