Social Media Executive (Xiaohongshu)

Are you a natural storyteller who lives and breathes social media Do you love turning everyday moments into scroll-stopping videos and posts that spark emotion and conversation We're looking for a Social Media & Community Executive who's passionate about creating content, engaging communities, and building a strong brand presence — especially on Xiaohongshu (RED).

You'll be the creative force behind our brand — bringing ideas to life through compelling visuals, videos, and authentic interactions across platforms like Instagram, TikTok, Facebook, YouTube, and Xiaohongshu.

Key Responsibilities:

Content Creation

• Conceptualise, plan, shoot, and edit engaging videos and images tailored for each platform.
• Produce creative, high-quality content that drives engagement and reflects our brand's voice and values.

Community Engagement

• Actively interact with our online community — reply to comments, messages, and foster meaningful conversations.
• Plan and execute initiatives or events that strengthen community connections.

Event Coverage

• Attend social events, brand launches, and company functions with the founder or team to capture key moments.
• Edit and prepare dynamic highlight content that tells a story and excites our audience.

Collaboration

• Work closely with the marketing, branding, and creative teams to maintain a cohesive brand identity.
• Collaborate with influencers and partners to grow brand reach and awareness.

Founder Branding

• Support the founder(s) in building their personal brand through strategic content creation.
• Plan, shoot, and edit videos that highlight the founder's insights, personality, and leadership.

Analytics & Insights

• Track content performance across platforms, analyse engagement, and refine strategies based on data.

Trend Spotting

• Stay ahead of social media trends, new features, and platform updates — especially on Xiaohongshu — to keep our content relevant and engaging.

Requirements:

• Bachelor's degree in Marketing, Communications, Film Production, or a related field.
• Proven experience in content creation and video production — from ideation to editing.
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, and Xiaohongshu).
• Excellent storytelling and visual communication skills.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools.
• Creative, proactive, and able to work independently in a fast-paced environment.
• Willingness to attend events or shoots outside standard office hours.
• Experience managing or creating content for Xiaohongshu (RED) is preferred, as this role will be actively handling the platform.