Social Media Lead & KOL UGC Specialist

What Oblique Does

Oblique runs five marketing disciplines (brand strategy, social media and content, performance marketing, SEO and GEO, and website design) as one team under one brief. Our clients are founder-led businesses spending real money on marketing who are tired of coordinating four agencies that never talk to each other.

The Role

You own social media strategy, content pipeline and KOL/UGC content production across Oblique's client accounts.

Social Media Lead

You set the content direction for client accounts: core ideation and strategy, content production pipeline and measure how it performs. You brief the creative team, manage the content calendar and make sure every post ties back to the client's commercial goals. You lead the function.

KOL & UGC Specialist

You find, vet, negotiate and manage creators (KOLs, micro-influencers, UGC creators) who produce content for our clients. You know what a good creator rate looks like, how to write a creator brief that gets usable footage back, and how to build a roster that covers different industries and audiences.

What You Will Do

Social strategy and execution

• Build and own social media strategies for client accounts across Instagram, TikTok, Facebook, LinkedIn and emerging platforms.
• Set the monthly content calendar. Brief the design and video team on what to produce and why.
• Write or direct captions, hooks and copy that match each client's brand voice.
• Track performance weekly. Report what worked, what did not and what changes next month.
• Work directly with the performance marketing team so paid and organic content reinforce each other.

KOL and UGC management

• Source, shortlist and negotiate with KOLs and UGC creators for client campaigns.
• Write creator briefs that specify deliverables, messaging, usage rights and timelines.
• Manage creator relationships end to end — from outreach through content approval to payment coordination.
• Build and maintain a creator database across industries, follower tiers and content styles.
• Track creator content performance and tie it back to client KPIs (reach, engagement, traffic, conversions).
• Stay current on creator rates, platform algorithm changes and emerging talent in Malaysia and the region.

Team and process

• Brief and review work from designers, videographers and editors on the social and content team.
• Collaborate with the Creative Strategist Lead on campaign concepts that span social, paid and brand.
• Maintain quality and consistency across all client accounts you touch.
• Flag underperforming accounts early with a recommendation, not just a report.

What We're Looking For

• 3+ years managing social media for brands or at an agency. Not personal accounts — commercial accounts with business objectives.
• Hands-on KOL/influencer management experience. You have sourced creators, negotiated rates, written briefs and managed deliveries. You can name creators you have worked with.
• Strong instinct for what content performs on Instagram and TikTok. You scroll with intent, not habit.
• Ability to write copy that sounds like a person, not a brand guidelines document.
• Comfortable reading and acting on social analytics (reach, engagement rate, saves, shares, CTR).
• Organised enough to manage multiple client accounts, creator timelines and content calendars without things falling through.
• Fluent in English. Bahasa Malaysia and Mandarin are a strong plus for the Malaysian market.

Bonus Points

• Experience with DTC or e-commerce brands.
• Familiarity with Meta Ads Manager (understanding how organic and paid work together).
• You have built a creator network or database before.
• Basic video editing or content creation skills (CapCut, Canva, or similar).