RBS Intellect is an international education and immigration consultancy assisting students and professionals in exploring global study, migration, and residency pathways. We are expanding our presence in the China market and are seeking a Mandarin-speaking Social Media Executive to manage and grow our digital engagement.
Role Overview
We are looking for a proactive and creative Mandarin-speaking Social Media Executive based in Malaysia to manage RBS Intellect's China-focused social media channels. The candidate will be responsible for content planning, execution, engagement, and performance tracking to strengthen brand presence and generate quality leads.
Key Responsibilities- Manage and maintain China-focused social media platforms (e.g., WeChat, Xiaohongshu/RED, Douyin, and relevant channels).
- Create, translate, and publish engaging Mandarin content aligned with RBS Intellect's services (study abroad, migration, residency pathways).
- Plan monthly content calendars and coordinate with the global marketing team.
- Respond to inquiries, messages, and comments promptly to generate leads and nurture prospects.
- Coordinate webinar promotions, campaigns, and events targeting the Chinese market.
- Monitor analytics and provide weekly/monthly performance reports.
- Ensure brand consistency across all digital platforms.
- Identify trends and opportunities within the Chinese digital ecosystem to improve engagement and conversions.
Requirements- Native or fluent Mandarin (Chinese) language proficiency (reading, writing, and speaking).
- Based in Malaysia.
- Previous experience managing Chinese social media platforms (WeChat, RED, Douyin, etc.).
- Experience in education, immigration, or international student recruitment is preferred.
- Strong communication, copywriting, and community management skills.
- Ability to work independently in a part-time, flexible schedule.
- Basic understanding of social media analytics and reporting tools.
- 1 year experience required
Working Hours
Part-time role (flexible hours, aligned with campaign schedules and market activity).
What We Offer
- Flexible working arrangement.
- Opportunity to work with an international brand expanding into the China market.
- Performance-based growth and potential for long-term engagement.
