Role Overview
We're looking for a Social Media Marketing Manager to grow and elevate our social media presence across our kitchen solutions and food media businesses. You need think like a marketer, create like a storyteller, and operate with startup speed; shaping narratives, building content strategies, and driving performance across multiple platforms.
What You'll Do
- Grow Get Rental's social media presence and brand awareness as a key driver of sales and business growth, which includes implementing and optimizing conversion flows from lead to sales.
- Lead and support content strategy across RASA's channels, including launching new channels.
- Translate brand and business objectives into clear content pillars, campaign plans, and platform-specific executions.
- Drive followership, viewership, engagement and leads across all social media platforms.
- Develop new ideas for brands and manage workflows with creators, freelancers, and brand partners to bring ideas from strategy to execution.
- Track performance, test formats, and iterate quickly to improve reach, engagement, and relevance.
- Stay deeply attuned to local trends, subcultures, and content consumption behaviours in Malaysia.
What We're Looking For
- Minimum 8 years experience in content strategy, digital marketing, or brand/agency roles with experience in ad work.
- Experience in building campaigns for B2B businesses in manufacturing / industrials / trading.
- Strong interest in food media landscape.
- Strong understanding of multi-channel content dynamics (short-form video, community content, lifestyle storytelling across different formats and channels).
- Balance creativity and analytics: craft scroll-stopping ideas, then back them up with data-driven insights.
- Sharp eye for design, storytelling and visual consistency
- Scrappy and startup-minded; independent, resourceful, and able to get things done
- Great communicator who can align stakeholders and manage multiple projects simultaneously.
About Us
Get Rental is a subsidiary of Hextar Industries Bhd, that partners with Malaysia's F&B businesses to help them grow; from kitchen solutions to power operations to creating stories that connect them with customers. Beyond Get Rental's own social platforms, we run Made with RASA, our content marketing arm, where we create culturally grounded food and lifestyle storytelling that resonates locally and travels widely.
Why Join Us
- Shape our brand and content from the early stage, with a high degree of ownership over revenue outcomes.
- Connect and grow Malaysia's most exciting F&B brands.
- Join a team that moves fast, experiments often, and values ideas over hierarchy.
- Freedom to try, fail, learn, and grow in a startup environment.
- Be part of a movement redefining how culture, food, and storytelling come together.
