Social Media Marketing Specialist

Social Media Marketing Specialist

Creative Cloud Community (CCC)

We are looking for an experienced and ambitious Social Media Marketing Specialist to join our team. The ideal candidate should have a strong understanding of digital marketing, social media, content strategy, brand management, and campaign performance.

Key Responsibilities

• Develop and execute effective digital marketing and social media strategies aligned with business objectives.
• Plan, manage, and optimise digital marketing campaigns across Google Ads, Facebook, LinkedIn, email marketing, SEO/SEM, and other digital platforms.
• Manage and grow the company's social media presence across key platforms, including Facebook, LinkedIn, Instagram, and other relevant channels.
• Develop and manage digital content, including website content, blogs, social media posts, landing pages, and other marketing materials.
• Identify market trends, audience insights, and new digital opportunities to improve campaign performance.
• Plan and execute paid advertising campaigns, including campaign setup, audience targeting, keyword research, budget management, and optimisation.
• Monitor campaign performance and provide regular reports on KPIs, ROI, engagement, leads, and conversions.
• Conduct A/B testing and conversion optimisation to improve campaign effectiveness.
• Collaborate with Brand, Sales, Technology, and other internal teams to support marketing initiatives.
• Develop strategies to increase online visibility, audience engagement, website traffic, and social media followers.
• Optimise landing pages and user experience to improve conversion rates.
• Stay updated on the latest digital marketing trends, tools, platforms, and best practices.

Key Skills & Requirements

• Proven experience in digital marketing, social media marketing, and campaign management.
• Strong knowledge of Google Ads, Facebook Ads, SEO/SEM, email marketing, and social media platforms.
• Experience in developing and implementing paid advertising strategies.
• Knowledge of Google Analytics and other website/campaign analytics tools.
• Experience with keyword research, PPC campaign optimisation, and bid management.
• Understanding of on-page and off-page SEO.
• Ability to analyse campaign data and make data-driven recommendations.
• Experience in improving ad relevance, campaign structure, quality score, ROI, and conversion rates.
• Experience in planning and executing digital campaigns targeting specific audiences.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Creative, proactive, detail-oriented, and able to work independently.
• Strong understanding of the latest digital marketing and social media trends.