At QVI, we believe travel has the power to inspire, connect, and transform lives. As the hospitality and travel division of the QI Group, we provide innovative travel solutions, holiday memberships, and lifestyle experiences to customers across the globe. We're passionate about creating meaningful experiences both for our customers and our people, and we're now looking for a talented Social Media Specialist (CIS Region) to help bring our brand to life across digital platforms and engage audiences throughout the Russian-speaking markets.
Key Responsibilities
- Manage and execute day-to-day social media activities across Instagram, Facebook, and other relevant platforms.
- Create, localize, and publish engaging content, including posts, Stories, Reels, videos, and user-generated content tailored for CIS audiences.
- Support the planning and execution of social media campaigns, promotions, product launches, and brand initiatives.
- Assist with content recording, on-ground content creation, live event coverage, and video production activities.
- Edit and optimize social media assets using tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms.
- Monitor social media trends, audience behavior, and platform developments to identify opportunities for growth and engagement.
- Manage community engagement by responding to comments, messages, and inquiries in a timely and professional manner.
- Build and maintain positive relationships with followers, creators, and online communities.
- Track and analyse content and campaign performance, providing insights and recommendations to improve engagement and reach.
- Collaborate closely with internal stakeholders, creative teams, and external partners to ensure timely delivery of content and campaigns.
Requirements
- Diploma or Bachelor's Degree in Marketing, Communications, Digital Media, Journalism, or a related field.
- Minimum 1 to 3 years of experience in social media management, digital marketing, content creation, or a related role.
- Excellent written and verbal communication skills in English is a must, written and verbal communications in Russian is an advantage.
- Strong understanding of major social media platforms, particularly Instagram and Facebook.
- Proven ability to create engaging social media content, including short-form videos, Reels, Stories, and static posts.
- Experience with video editing and content creation tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms.
- Familiarity with social media management and analytics tools such as Meta Business Suite, Hootsuite, Sprout Social, or equivalent.
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
- Creative mindset with a passion for storytelling, audience engagement, and digital trends.
- Strong attention to detail, adaptability, and ability to thrive in a fast-paced environment.
- Interest in travel, lifestyle, hospitality, or digital content industries will be an added advantage.
