Company Overview:
Ultima Markets is a dynamic multi-asset trading platform specializing in the fintech and forex sectors. Founded in 2016, we are dedicated to providing innovative financial solutions that empower our clients to excel in a competitive marketplace.
Our platform offers access to over 250 CFD financial instruments, including Forex, Commodities, Indices, and Shares, catering to investors from all walks of life. At Ultima Markets, we foster a collaborative and inclusive work environment where innovation is encouraged. Our team members benefit from professional development opportunities and the chance to work with industry leaders in fintech. If you are passionate about driving change in the financial sector and want to be part of a growing company, we invite you to apply.
To learn more about our company, please visit our website: https://www.ultimamarkets.com.
Responsibilities:
Campaign Planning & Execution
- Plan, coordinate, and maintain monthly and quarterly social media content calendars in alignment with evolving business objectives.
- Manage and execute global organic postings across major social media channels, resolve any platform-related or scheduling issues promptly and escalate as needed.
- Stay updated on platform changes and apply them into content execution.
Social Content Creation & Localization
- Write engaging, audience-focused, and platform-tailored copy for social media postings.
- Propose clear content ideas with defined topic, angle and format (e.g. short video, carousel)
- Create content relevant to target audiences (e.g. traders), including market insights, beginner topics, and behavioral trends.
- Localize and translate content for priority markets in appropriate languages, ensuring cultural and regulatory suitability.
Cross-Functional & Regional Collaboration
- Coordinate with designers to produce visually compelling, brand-aligned assets for social media postings.
- Provide clear direction on visuals, messaging, and CTAs.
- Work closely with regional marketers and translators to ensure messaging accuracy and cultural alignment across priority markets.
- Provide cross-team support and guidance on social media initiatives as needed.
Performance Monitoring & Reporting
- Monitor performance of published content using native insights and analytics tools, identifying trends and underperforming content.
- Track content performance and identify what works and what doesn't, then improve accordingly.
- Prepare and present performance reports to senior stakeholders, highlighting key metrics such as engagement, reach, follower growth, and CTR.
- Recommend data-driven optimizations to content, format, and posting schedules to enhance performance and meet KPIs.
Proactive Market Research
- Stay current with social media algorithm changes, feature updates, and emerging content trends across platforms.
- Adjust content timing and format based on user activity and engagement patterns.
- Share relevant insights with internal teams to inform strategic decision-making and improve overall content effectiveness.
- Stay updated on platform changes and apply them into content execution.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in social media marketing or other digital marketing roles, preferably in the forex or fintech sector, with a proven track record of executing multi-platform strategies that drive measurable audience growth and engagement.
- Deep understanding of platform algorithms, content policies, audience segmentation, and key engagement drivers across social platforms.
- Foundational knowledge of visual content creation, including basic photo and video editing skills.
- Excellent copywriting and content development skills, with the ability to create engaging, audience-relevant, and brand-aligned content across diverse formats (e.g. short-form video, carousels).
- Proficient in analytics tools (e.g. Meta Insights, TikTok Analytics, GA4), with the ability to track performance, interpret data, and generate actionable insights and reports.
- Strong stakeholder management, with experience supporting cross-functional marketing campaigns.
- Fluent in English and Chinese (both written and spoken) to effectively collaborate across regional teams.
- Strong problem-solving skills, with the ability to troubleshoot platform or posting issues efficiently and proactively.
