Socials & Growth Marketing Lead

About the Role

We are seeking an experienced, creative, and results driven Growth Marketing Lead to spearhead our social media growth, content marketing, influencer partnerships, and user acquisition initiatives.

You will be responsible for developing and executing innovative marketing strategies that increase brand awareness, grow our online communities, and convert audiences into active users.

This is a hands-on leadership role for someone who understands social media trends, knows how to create viral content, and can translate creative marketing campaigns into measurable business growth. You will work closely with our Head of Marketing while independently managing campaigns, agencies, freelancers, and content creators across multiple markets.

Key Responsibilities:

1. Social Media Growth & Strategy

• Develop and execute organic growth strategies across Instagram, TikTok, Facebook, YouTube Shorts, and other relevant platforms.
• Drive follower growth, audience engagement, brand awareness, and organic reach.
• Identify emerging social media trends, viral formats, and growth opportunities.
• Plan and manage monthly content calendars and publishing schedules.
• Continuously experiment with new content formats and strategies to maximize reach and engagement.

2. Content Strategy & Viral Marketing

• Lead creative content initiatives, including Reels, TikToks, short-form videos, street interviews, and lifestyle content.
• Develop engaging content concepts, storytelling angles, scripts, and creative briefs.
• Manage video editors, videographers, content creators, and external production teams.
• Ensure content aligns with brand positioning and appeals to our target audiences.
• Analyze content performance and optimize creative strategies based on results.

3. Influencer Marketing & Partnerships

• Identify, recruit, and manage influencers, creators, and brand ambassadors.
• Develop influencer marketing campaigns that drive brand awareness and user acquisition.
• Negotiate collaborations, sponsorships, and partnership agreements.
• Track influencer campaign performance, ROI, and user conversions.

4. User Acquisition & Community Growth

• Develop organic and partnership-driven user acquisition strategies to increase app downloads and registrations.
• Collaborate with the performance marketing and product teams to optimize acquisition funnels.
• Support user engagement and retention initiatives through email marketing, CRM campaigns, and community activities.

5. Analytics, Performance & Reporting

• Establish and monitor KPIs across social media, content, influencer campaigns, and user acquisition.
• Track metrics including organic reach, engagement, follower growth, app installs, registrations, and acquisition costs.
• Conduct regular performance reviews and identify opportunities for improvement.
• Prepare weekly and monthly marketing performance reports for management.

Job Requirements:

• Minimum 5 years of experience in growth marketing, social media marketing, or related roles.
• Proven track record of successfully growing social media accounts and executing high-performing marketing campaigns.
• Strong understanding of Instagram, TikTok, YouTube, and short-form content trends.
• Demonstrated experience managing influencer campaigns, content creators, agencies, or freelancers.
• Experience in consumer technology, mobile apps, social networking, dating, lifestyle, or entertainment industries is highly advantageous.
• Experience managing marketing campaigns across international markets is a plus.

Skills & Competencies

• Strong creative thinking and ability to develop engaging, shareable content.
• Excellent understanding of organic social media growth and viral marketing.
• Strong project management, leadership, and communication skills.
• Analytical mindset with the ability to translate data into actionable growth strategies.
• Familiarity with social media analytics, Google Analytics, attribution tools, and CRM platforms.
• Ability to manage multiple projects independently in a fast-paced environment.
• Strong negotiation and relationship-building skills.
• Excellent written and spoken English.

What We're Looking For:

• Creative: Understands what makes content engaging, shareable, and potentially viral.
• Growth-Oriented: Focuses on measurable results rather than simply posting content.
• Hands-On: Comfortable developing strategies and personally driving execution.
• Independent: Able to take ownership of projects without constant supervision.
• Resourceful: Knows how to leverage creators, freelancers, agencies, and partnerships efficiently.
• Data-Driven: Uses performance insights to improve campaigns and growth.
• Entrepreneurial: Proactive in identifying opportunities, experimenting with ideas, and delivering results.

Success in this role will be measured through:

1. Organic social media reach and relevant follower growth.
2. Audience engagement, content shares, and video performance.
3. Growth in app downloads, registrations, and activated users attributable to marketing initiatives.
4. Performance and ROI of influencer marketing campaigns.
5. Successful execution of content and marketing campaigns.
6. Growth in community engagement and retention.
7. Campaign efficiency and achievement of agreed monthly and quarterly growth targets.

Specific KPI targets will be established based on existing performance benchmarks and business objectives.

Why Join Us

• Work on international consumer technology platforms with opportunities for global growth.
• Take ownership of creative marketing strategies and high-impact growth initiatives.
• Collaborate with a dynamic team across marketing, technology, and product development.
• Enjoy the opportunity to experiment with innovative content formats, influencer campaigns, and emerging marketing channels.
• Play a key role in expanding our brands and growing our global user communities.

To Apply:

Please submit your resume together with examples of social media accounts, growth campaigns, or influencer initiatives you have personally managed.

Applications demonstrating measurable results, such as follower growth, organic reach, successful viral campaigns, and user acquisition performance, will be given priority.