Job Description
THE FUTURE IS WHAT WE MAKE IT.
Senior Customer Marketing Specialist
Location:KL -Malaysia
Start your career by making an impact and real connections with some of the most meaningful challenges around. When you join Honeywell, you become a member of our performance culture comprised of diverse leaders, thinkers, innovators, dreamers, and doers who are changing the future.
Make the Best You.
Working at Honeywell is not just creating incredible things. You will collaborate with top minds, grow through continuous learning, and thrive in an environment that rewards and celebrates achievements.
Join Us and Make an Impact.
We are seeking a
Senior Customer Marketing Specialist with strong experience in
event marketing and digital demand generation to support customer and pipeline growth across the
APAC and India regions. This role will focus on planning and executing high-impact events, collaborating with external event organisers, managing booth presence, and driving targeted digital marketing campaigns aligned to defined customer personas and segments.
The ideal candidate will have hands-on experience in
Account-Based Marketing (ABM), strong stakeholder management skills, and a data-driven approach to campaign execution.
Key Responsibilities
Event Marketing & Execution
- Plan, manage, and execute 10–12 customer and industry events annually, including trade shows, conferences, and hosted events.
- Liaise closely with external event organisers to manage event logistics, sponsorships, booth setup, branding, and compliance with deliverables.
- Coordinate booth setup, onsite execution, collateral, demos, and follow-up activities to maximise lead generation and engagement.
- Track event performance, ROI, and post-event reporting.
Stakeholder Collaboration
- Partner with Sales teams, Shared Services, and cross-functional stakeholders to align event and campaign strategies with business objectives.
- Act as the central point of contact between internal teams and external vendors or organisers.
- Support sales enablement by ensuring timely delivery of leads, materials, and campaign insights.
Digital Marketing & Campaign Management
- Design and execute digital marketing campaigns across Google Ads, LinkedIn Ads, and search-based marketing platforms.
- Build and manage audience targeting based on buyer personas and defined customer segments.
- Optimise campaigns through A/B testing, performance analysis, and data-driven insights.
Account-Based Marketing (ABM)
- Develop and execute ABM campaigns aligned to strategic accounts in collaboration with Sales.
- Personalise messaging and content to increase engagement and pipeline contribution.
Key Experience & Capabilities
- 7–10 years of experience in customer marketing, event marketing, or B2B marketing roles.
- Proven experience working with event organizers, managing events end-to-end, and supporting booth activations.
- Strong knowledge of digital marketing platforms, including Google Ads, LinkedIn Ads, and search marketing strategies.
- Experience in targeting audience, persona development, and segmentation.
- Demonstrated experience or strong exposure to Account-Based Marketing (ABM).
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects simultaneously across regions.
Qualifications (Preferred)
- Bachelor's degree in marketing, Business, Sales, or a related field (Micron Buzware or similar business qualification preferred).
- Marketing or Sales–related certification or qualification is an advantage.
Why Join Us
- Opportunity to work on high-impact regional campaigns across APAC and India.
- Strong collaboration with Sales and leadership teams.
- Exposure to strategic marketing initiatives including ABM and large-scale events.
Who We Are
The Future Is What We Make It at Honeywell. From sustainable aviation fuel and life-saving healthcare sensors to collaborating on every NASA space mission since the 1950's, over 100 years of innovation has always been driven by an investment in our people. Learn more about Honeywell: youtube.com/watchv=CG-rmG0eKLk
Discover More
Our focus at Honeywell is innovation that drives business, improves the bottom line and creates solutions for our customers and communities around the world. There's a lot for you to discover. Our solutions, our case studies, our #Futureshapers, and so much more.
Honeywell is an equal opportunity employer, and we support a diverse workforce. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. Aboriginal and Torres Strait Islander peoples are encouraged to apply.
We are proud to be
recognised as a great place to work for women by WORK180. Visit our WORK180 page to learn more about our commitment to creating a supportive and inclusive workplace for all. https://work180.com/en-au/for-women/employer/honeywell
Honeywell is a proud advocate of the LGBTQ+ community, and we are celebrating Pride Month in the Pacific by launching Pride Connect, our LGBTQ+ employee network, we encourage members of the LGBTQ+ community to apply to join our team of future shapers.
We're also proud to be recognised as an
AWEI Bronze Employer and a
Veteran Employment Supporter, further demonstrating our dedication to diversity, equity, and inclusion across all communities.
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About Us
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
