Sr. Video Content & Strategy

Main Job & Responsibilities

1. To develop and execute video content strategies that support the company's branding, marketing, engagement and sales objectives.

2. To plan and manage content calendars for TikTok, Instagram, Facebook, YouTube and other relevant digital platforms.

3. To plan, shoot and edit high-quality short-form and long-form video content, including product videos, advertisements, testimonials, educational content, event coverage, interviews, podcasts and social media content.

4. To develop creative concepts, scripts, storyboards, hooks, content angles and calls-to-action for campaigns and digital content.

5. To identify suitable content pillars, formats and storytelling approaches based on the company's target audience and marketing objectives.

6. To work closely with the Marketing team, Marketer team, Founder, brand ambassadors, influencers, talents and other relevant parties during content planning and production.

7. To direct talents, staff, influencers or spokespersons during video shoots to ensure the desired message, emotion and visual outcome are achieved.

8. To manage the full video production process, including pre-production planning, location preparation, equipment setup, shooting, editing, colour correction, audio enhancement, subtitles, motion graphics and final delivery.

9. To adapt videos into suitable formats, durations and creative variations for different digital platforms and advertising placements.

10. To monitor current social media trends, viral content, competitor activities, audience behaviour and emerging content formats relevant to the company.

11. To analyse content performance, including views, watch time, retention, engagement, click-through rate and conversion, and recommend improvements.

12. To continuously test different hooks, video formats, storytelling styles, editing approaches and calls-to-action to improve content effectiveness.

13. To create and produce content using AI tools, including AI-generated videos, visuals, animation, voice-over and other AI-assisted content.

14. To continuously explore new video production tools, AI platforms and creative technologies that can improve production efficiency and content quality.

15. To manage and maintain video production equipment, raw footage, project files and the company's digital content library in an organised manner.

16. To cover company campaigns, product launches, events, collaborations, roadshows and other marketing activities when required.

17. To coordinate with internal departments and external parties to ensure content production is completed according to the agreed brief, timeline and objectives.

18. To perform any other ad hoc or additional responsibilities as assigned by Management from time to time.

Background

1. Minimum Diploma or Bachelor's Degree in Multimedia, Videography, Film Production, Broadcasting, Mass Communication, Digital Media, Marketing, Creative Media or any relevant field.

2. Preferably 3–5 years of working experience in videography, video editing, content creation, social media content or related fields.

3. Candidates with experience in producing high-performing content for TikTok, Instagram Reels, Facebook and YouTube will be given preference.

4. Experience in product, lifestyle, parenting, educational, event or e-commerce content will be an added advantage.

5. A strong video portfolio or showreel demonstrating shooting, editing and creative storytelling skills is required.

6. Good written and verbal communication skills in Bahasa Malaysia and English.

7. Strong computer literacy and comfortable working with digital, social media and AI-based content tools.

Specific Knowledge and Skills Requirements

1. Strong videography skills with a good understanding of camera operation, composition, lighting, framing and audio recording.

2. Proficient in video editing applications or software such as CapCut, Adobe Premiere Pro, After Effects, DaVinci Resolve or equivalent tools.

3. Strong understanding of social media content strategy, audience behaviour and platform-specific content formats.

4. Able to develop content ideas and translate them into practical scripts, storyboards and video productions.

5. Strong storytelling skills with the ability to create engaging hooks, emotional narratives and effective calls-to-action.

6. Able to produce both organic social media content and performance-driven advertising content.

7. Familiar with AI content and AI video-generation tools and able to use AI creatively for marketing purposes.

8. Able to interpret content performance data and use the findings to improve future content.

9. Able to work comfortably with talents, children, influencers, founders, customers and internal staff during video production.

10. Good planning, project management and time-management skills.

11. Proactive in identifying content opportunities without relying solely on instructions from the Marketing team.

12. Creative, resourceful, adaptable and able to work independently in a fast-paced environment.

13. Able to manage multiple content projects, shooting schedules and deadlines simultaneously.

14. Willing to travel and work outside normal office hours when required for events, campaigns or video shoots.

15. A team player with a strong sense of responsibility, ownership and urgency.